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b2b
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Facebook Tips for the PR Pro and the B2B Client
15 Jun 2011 by liacono / No Comments
Recently, one of our account teams here at PAN was tasked with drastically increasing the follower count of a B2B client’s Facebook fan page. I’ll bet you’re hoping that this post will be dedicated to giving you step by step instructions on how to accomplish this in under 24 hours, and if that’s the case, I’m very sorry to disappoint you. Unfortunately, there is no magic bullet on this one. For consumer-facing companies, it’s a bit easier because they generally have a product to showcase and promote, so opportunities for Facebook campaigns with user incentives are a bit more obvious. For B2B companies, it’s tougher.
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