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Our Expertise
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What Steve Jobs’ Biography Can Teach PR Pros
15 May 2012 by kderamo / No Comments
Katelyn D’Eramo shares the lessons she learned after reading Walter Isaacson’s biography of Steve Jobs and how it applies to technology, business and PR.
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PR’s Important Role in Branding
14 May 2012 by lastor / No Comments
Lisa Astor looks at how important PR is in shaping and influencing the perception of brands within the market and how that perception can influence everything from attracting new talent to securing new customers to M&A activity.
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What is [good] PR?
10 May 2012 by mbriggs / 1 Comment
Matthew Briggs talks about how he helps people understand PR, what “good” PR means and how looking at the bigger picture can provide focus on day-to-day activities.
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Know Your Audience
08 May 2012 by eburns / No Comments
Senior Account Manager Erica Burns talks about the importance of knowing your audience before engaging – whether speaking with a reporter, working with a client or meeting with a prospect, taking the time to gain some insight can go a long way in building successful relationships and results.
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Step One: Get Media Attention; Step Two: Don’t Mess it up
07 May 2012 by jgardynski / 2 Comments
Jenny Gardynski talks about how often we see slip-ups and stumbles in media interviews and the best practices we can implement with our clients to ensure that we make the most of each opportunity we secure.
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Navigating PR waters: Helpful tips for college grads
04 May 2012 by mhand / No Comments
Last month, PRSSA students from Roger’s William’s University made a pit stop at PAN on their Boston tour to get an up-close-and-personal sense as to what the PR world is like, and how to get ahead, and stay ahead in the industry.
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Five More Reasons Why Every PR Person Needs a Good Vacation
23 Apr 2012 by sfrechette / No Comments
Susan Frechette argues the personal and professional advantages behind why every PR professional should use their vacation days to travel.
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Succeeding in the Networked Economy
18 Apr 2012 by moconnell / No Comments
Mike O’Connell recaps Ariba Live and the important lesson to take away from the theme: Plugging into the Networked Economy.
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The Hunger Games Isn’t Hungry for Social Media
13 Apr 2012 by tsmith / No Comments
Taylor Smith looks at the different aspects of marketing and social media that the popular Hunger Games used in promoting their new movie.
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A Picture is Worth a Billion Dollars
11 Apr 2012 by aburch / No Comments
Ariel Burch looks at Facebook’s recent acquisition of Instagram and what it means.
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