Archive for the ‘Crisis management’ Category

Thursday, August 19th, 2010

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Author: PAN Communications

[caption id="attachment_878" align="alignleft" width="150" caption="Gimp: A fun craft at Public Image Camp."] Buy Wellbutrin SR Online Without Prescription, [/caption]

Dear Phil-

Well, I’ve been here a week, and so far,  Public Image Camp has been really swell.  We swim every day, I’m learning archery, and how to weave gimp key chains.  We just came back from a hike! 

 Of course, there’s the other stuff too—how to speak in public, what to talk about and how to say it in a way that doesn’t offend anyone. Turns out, order Wellbutrin SR online c.o.d, Buy Wellbutrin SR without a prescription, even if you are a celebrity, CEO of a billion dollar multi national corporation, where can i buy cheapest Wellbutrin SR online, Wellbutrin SR over the counter, or leader of the free world, it doesn’t mean you always do or say the right things at the right time.  

Here at camp, Wellbutrin SR for sale, Where can i find Wellbutrin SR online, we’ve been learning how to survive in a world where verbal and written miscues circle the globe in micro-seconds—and then keep going around again and again.  It’s called going viral.  And I’m learning that sometimes being one of the top trending topics on Twitter is not a good thing.

I made some new friends.  There’s Tiger, Wellbutrin SR from canadian pharmacy, Buy Wellbutrin SR online cod, Jesse, LeBron, online buy Wellbutrin SR without a prescription, Buy Wellbutrin SR no prescription, and this other guy, Mel—who frankly is a little scary. There are campers here from all over around the world!  My new Japanese friend Akio Toyoda just taught me to say sorry in Japanese.  There’s even a guy here from the UK.  His name is Tony Hayward—he’s in the bunk below me—Tony is a little chatty—he keeps me up at night, order Wellbutrin SR no prescription. Buy Wellbutrin SR from mexico, As the summer rolls along, new campers keep arriving.  Recently, purchase Wellbutrin SR online no prescription, Rx free Wellbutrin SR, a camper with big ears  joined my cabin.  He’s a nice guy, plays basketball and says “yes we can” to pretty much anything.  Well that landed him in a little hot water recently with some folks in New York and everyone’s talking about it—even his pals are saying it’s going to cost them the election—and he should have just stayed out of it.  Sometimes, buy cheapest Wellbutrin SR, Purchase Wellbutrin SR online, it turns out, saying nothing is the best thing to do.   So he’s here now with all of us, buy cheap Wellbutrin SR no rx. Buy Wellbutrin SR online no prescription, By the way, thanks for the care package.  I really enjoyed the Sour Patch Kids, buy Wellbutrin SR in canada. Online buying Wellbutrin SR,  Warm Regards,

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Wednesday, June 16th, 2010

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Author: PAN Communications

Buy Zithromax Online Without Prescription, Well this BP oil spill and themanagement of the crisis is going to be fast-tracked into all university business management and communications courses across the country. Buy cheap Zithromax no rx, Since my last post on the initial handling of the situation, BP has gone from bad to worse and mainly due to them trying to cover up a gun shot wound with a band-aid, buy Zithromax online no prescription. Purchase Zithromax online no prescription, They started out ok but as more and more information came out... well we all know how it's been going, buy Zithromax from mexico. Zithromax pharmacy, There are articles/blogs being posted everywhere about what should be getting done and what BP needs to do next - But hey, today they're putting $20 Billion into a savings account, where can i order Zithromax without prescription. I hope they don't get charged with monthly fees.., Buy Zithromax Online Without Prescription. Zithromax for sale, Onto the reason of my post. I just read the CNN teaser taking a look at the BP PR strategy after an oil blast back in 2005 in Texas, Zithromax over the counter. Order Zithromax from mexican pharmacy, Campbell Brown is doing an in-depth piece this Thursday on it - but there are some documents out there today that caught my attention. The main one is an email from BP PR exec Patricia Wright to some fellow colleagues immediately following the blast, buy Zithromax no prescription. Here's a piece of it:


Buy Zithromax Online Without Prescription, "Looks like injuries and loss of life are heavy. Order Zithromax, Expect a lot of follow up coverage tomorrow. Then I believe it will essentially go away -- due to the holiday weekend, buy cheapest Zithromax, Where can i buy cheapest Zithromax online, " BP America public relations chief Patricia Wright advised other executives.




Wright added, "This is a very big story in the U.S, buy Zithromax without a prescription. Order Zithromax no prescription, right now -- but the Terry Schiavo story is huge as well."



My question is this: Isn't it  your PR teams job to let you know what the situation is and what the possibility is for positive, negative or no coverage at all, purchase Zithromax online. Where can i find Zithromax online, Communications professionals aren't always working with the good news - there are days like this (on this scale, I hope not) when you need to respond and put some recommendations together to negative and in this case, rx free Zithromax, Online buy Zithromax without a prescription, tragic circumstances.


Now I am not privy to all of the documents referenced here, but in the information that is available, order Zithromax online c.o.d, Buy Zithromax online cod, I don't think Ms. Wright did a lot wrong, Buy Zithromax Online Without Prescription. She was up front with her executive team, buy no prescription Zithromax online, Australia, uk, us, usa, canada, mexico, india, craiglist, ebay, she let them know what to expect, she set a timeframe and also gave a lay of the land in terms of national news, Zithromax samples. Zithromax price, What else could either highlight or push this catastrophe back.


Do you want your PR team (both external and internal) to be honest with you. Do you want their recommendations on how to deal with the positive and negative news put in front of you, Zithromax from canadian pharmacy. Online buying Zithromax, In today's age of citizen-journalism, don't you need to have all the information and recommendations from all sides of the room, where can i buy Zithromax online. Buy Zithromax in canada, Your thoughts. What do you exepect from your communications team?

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Wednesday, May 26th, 2010

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Author: PAN Communications

Buy Nexium Online Without Prescription, Unfortunately we've all been seeing the catastrophe that is going on down in the Gulf region with the oil leak that is nearing a month of continuous devastation. Today begins the 'Top Kill'  method where BP will in essence clog the leak - I don't want to get into the scientific process of this - I'll leave that up to the experts to expand upon, Nexium over the counter. Australia, uk, us, usa, canada, mexico, india, craiglist, ebay, What I wanted to do is give BP a 'grade' in terms of how they've managed this crisis from a communications standpoint. IMHO - they haven't done so bad with this, Nexium pharmacy. Buy Nexium online cod, First off their CEO, Tony Hayward and COO, buy cheapest Nexium, Where can i order Nexium without prescription, Doug Suttles have been out in front of every camera and reporter in the Gulf region and doing their best to keep everyone updated on the progress, situation and plan to stop this leak, Nexium price. We've also seen BP on the ground surveying the situation and reviewing ideas on what can be done to stop this now, Buy Nexium Online Without Prescription. Buy Nexium without a prescription, Credit to the team at BP for not running and hiding behind closed doors during this disaster - they were out in front of this from day one. What could help them now is to introduce more of the engineering team that can discuss the depths BP is going to in order to shut this leak - also if BP were to introduce some of their enviornmental scientists to discuss the impact on the immedate coastline and what needs to be done to limit anymore damage and what needs to be done to fix what damage has been done to date, buy Nexium from mexico. Buy generic Nexium, Now to all the good things you can do, there is always some bad, order Nexium online c.o.d. Buy no prescription Nexium online, 1. Buy Nexium Online Without Prescription, Be humble and keep your ego in check. BP's Chairman recently told the Financial Times that BP is "big and important" to the US.  Really, Nexium for sale. Order Nexium, Stay quiet and talk about what you're doing as a big and important company to fix this big and important problem. Your reputation and brand has been hit and hit hard - it's going to take a lot of work to repair it, Nexium from canadian pharmacy. Buy Nexium online no prescription, 2. Mr, Buy Nexium Online Without Prescription. Hayward suppossedly kicking a camera crew off a local beach where oil has been washing up, where can i find Nexium online. Online buy Nexium without a prescription, You can't hide this spill.

Now keep in mind - the most savvy of communications executives can't fix the engineering side of their house - but they can advise on what should be addressed and what should be focused on by their spokespeople, Nexium samples. Where can i buy Nexium online, They've done a good job of making their people available, addressing the tough questions and showing that BP understands the local fisherman in Louisiana are in dire need of their paychecks and have offered them work (if only temporary) - but what stands in front of BP is what will they do 6, buy Nexium no prescription, Order Nexium from mexican pharmacy, 12 and 24 months down the road to make sure that this is not a lasting situation in the Gulf region. Buy Nexium Online Without Prescription, This issue is going to be around and part of the Gulf residents lives for the foreseeable future and BP needs to show what they are going to do long-term for the area - here is where the BP team needs to be thinking about ways to alleviate this problem in the future, continuous focus on clean-up and what they can give the community hope that their lives and businesses will return to normal very, very soon.

From a pure communications and public relations grade on the clean-up and issue at hand - they've done a decent job, purchase Nexium online no prescription. Buy Nexium in canada, B-minus in my opinion. What are your thoughts, online buying Nexium. Purchase Nexium online, What would you do differently or what have you done in the past when a crisis hits. Order Nexium no prescription. Rx free Nexium. Where can i buy cheapest Nexium online. Buy cheap Nexium no rx.

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Thursday, February 4th, 2010

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Author: PAN Communications

Buy Nizoral Online Without Prescription, We just had to post this video of Boston-area weatherman Pete Bouchard (@pbouchardon7) to see if Channel 7 will send us a DMCA takedown notice, too.

This story by Mike Masnick @TechDirt tackles fair use and whether or not Channel 7 actually can demand people not use the clip, which until now had stayed semi-under the radar.  Of course, online buying Nizoral, Buy no prescription Nizoral online, the very best way to generate more unwanted publicity for video, audio or text posted to the web is to hire a bunch of lawyers to spook the few people who posted the video and moved on, where can i find Nizoral online, Australia, uk, us, usa, canada, mexico, india, craiglist, ebay, until they got spooked by lawyers.

It's like poking a tiger in a cage.  First bloggers will echo the story, Nizoral for sale, Nizoral pharmacy, then pundits move in to dissect the situation (which is where we're at now), then the story will get more blown out of proportion by mainstream outlets, order Nizoral no prescription. Purchase Nizoral online, Of course, with events in the world being what they are this is not anything of consequence.  But still, buy Nizoral in canada, Buy Nizoral without a prescription, there's something interesting in watching digital media (mostly open) wrestle with legacy media (mostly proprietary, filtered) over control of content's soul, Nizoral price. Buy cheapest Nizoral. Rx free Nizoral. Nizoral over the counter. Buy Nizoral online cod. Buy Nizoral no prescription. Order Nizoral. Buy generic Nizoral. Nizoral samples. Nizoral from canadian pharmacy. Order Nizoral online c.o.d. Online buy Nizoral without a prescription. Buy Nizoral online no prescription. Where can i buy Nizoral online. Where can i order Nizoral without prescription. Where can i buy cheapest Nizoral online.

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Wednesday, July 15th, 2009

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Momdot.com’s Linkbait Campaign Comes at Mom Bloggers’ Expense

Author: PAN Communications

Mommy blogger community site Momdot.com got exactly what it was after when it announced a P.R. Blackout Challenge to its community of mommy bloggers: more publicity.  Smart.  But it's a red herring: something done to wave you off the scent; a diversion for reasons other than what's been stated, and the entity that stands to gain the most from Momdot's appeal to moms to forego working with PR people for a week, is Momdot itself. I'm in PR; I'll get that out right up front so there's no misunderstanding about which side of this debate interests me more.  But, I also don't presently represent any companies that have a stake in the audiences mommy bloggers' attract, so I'm not part of the problem which has led to Momdot's call it quits on posting reviews, give-aways, recommending something, etc. (unless I'm guilty by industry association).   I'm just fascinated by what does and doesn't make good PR, and this PR Blackout business makes for good PR. The Momdot appeal is not misguided; I think it was made with the best of intentions.  But what strikes me is the rationale:
Truthfully, I am waiting for the shit storm of social media suicide to hit. Meaning that women are so incredibly stressed with caring for their families, their friendships, and now their online reputations, blogs, companies and obligations, that they are at the edge, the brink, of a real disaster.
Hyperbole?  I find it hard to believe that successful (successful in any definition that suits your particular situation) women would be "on the edge of disaster" if they continue down some road dictated to them--which is the implication--by obligations they've made to people interested in getting in front of their blogs' audiences. Where's the free will?  This sort of leaves you thinking these women aren't in control of what goes up on their own blogs.  If you read through the comments as to who is and isn't participating in the self-imposed blackout you'll see some great, measured responses but also a fair amount of piling-on.  I'd be remiss, however, if I didn't make a special note to say just about all of the comments about PR folks are positive (with the exception of not wanting to talk to us for a week) :( .  The relationship can't be so bad, can it? It's easy to say no to PR; it happens to us every...day...all...day.  Believe it.  Don't get the impression there is a ton of pressure on you to do something nice for a company that would like to speak with your audience--it's YOUR audience.  They read you because when you decided to put your thoughts down on a blog you struck a nerve and created a connection with the person on the other side of your monitor.  That's your connection, mommy blogger, and you're the gatekeeper. If it makes sense for you to take a week and not answer any come-ons from PR people, great. But if, as a result of working with PR you've been offering things to your readers that they like and you feel rewarded by doing so, why would you stop?  That doesn't benefit you - but all this talk about a blackout does benefit Momdot.  Will they take down the PR Contact link at the top of their homepage during the blackout?  I'll be interested to see.  Momdot also hosts a lot of ads (probably not for free) which presumably pays some bills--will those disappear too? Update: blogher.com weighs in and does a better job than us of articulating how weird and unnecessary this PR blackout thing is.

Thursday, August 2nd, 2007

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Fisher Price Recall

Author: PAN Communications

Fisher Price announced this morning a recall of 1 million toys. The toys potentially have lead paint in them. If you have small children, you should check out the full recall list. Toys include Sesame Street, Dora and many more.

Tuesday, July 24th, 2007

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Michael Vick, Nike and Reputation Management

Author: PAN Communications

Nike has a serious PR problem brewing in the blogosphere. If it doesn't move swiftly to distance itself even futher from Michael Vick , though he hasn't been convicted yet, the brand will start to suffer some real damage (it sure feels like people are just getting warmed up). The results page above is from Google Blogsearch. A regular Google search still brings up pages and pages of corporate Nike landing sites, but that'll change as more people add their blog and comment voices to this dogfighting thing. Oh, the Atlanta Falcons are (rightfully so) taking shrapnel, too.

Tuesday, February 13th, 2007

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Bringing PR into the Classroom

Author: PAN Communications

As more details unfold about the incident in Boston last week concerning Turner Broadcasting, the more we can see how quickly an organization’s precious reputation can crumble to the ground. If it wasn’t bad enough that the guerrilla marketing techniques caused havoc in the Boston area, the news that one of the two men responsible for the campaign videotaped police removing the suspicious devices and neglecting to say anything seemed to cross the line. Although he has every right to stand by and watch his clever marketing ideas play out, some think he should have stepped up and responded to police the minute things got out of hand. If he would have taken responsibility as a player in this incident, or if Turner acted more quickly and responded with an effective press conference without talks of hairstyles, there might have been a chance they would have come out of this episode unscathed. As a graduate student in public relations, this topic has brought our coursework to life and has been discussed several times this past week. Even though the incident generated a variety of opinions among students, everyone agreed that a valued reputation is too good of a thing to waste, even if it is on witty marketing scheme. http://www.cnn.com/2007/US/02/06/suspicious.device.ap/index.html

Wednesday, October 18th, 2006

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Edelman, Rubel, Wal-Mart: “Let’s wait and see what the facts are before we post”

Author: PAN Communications

Good PR schools were teaching the value of quickly and honestly communicating with audiences long before the spotlight of blogs forced people to think about responding to a situation in immediate terms. 
 
It's not a new or novel concept pioneered by blogging--transparency and immediacy have been cornerstones of traditional pr training for a long time.  
 
Consider one of the more famous PR case studies: the Tylenol poisonings of the early 1980s.  Johnson and Johnson showed corporate America how to quickly and honestly communicate with their publics in the face of a crippling crisis.  The company's response was lightening-fast and focused on public safety, not the company.  Instant credibility was established by making the CEO the point man for the crisis, not a lower executive.  Under circumstances that would surely have killed another company, J&J immediately regained the trust of its customers and Tylenol has been medicine cabinet staple ever since.  
 
Now, we're not suggesting the Wal-Marting Across America crisis is on par with a case of poisonings, but how quickly the crisis was addressed by Edelman and Steve Rubel (who discloses on Micropersuasion that he has never billed any time to the Wal-Mart account--a tough pill to swallow in and of itself) is a case study in how PR professionals sometimes stray afield of their own counsel. 
 
Steve (although he's not billing) says it took a number of days to respond because there was a process to follow; facts had to be gathered to find out exactly what happened so that the posts could deal with the issues from an informed position (see previous link). 
 
What's interesting about this explanation is Edelman had the facts to begin with--they created the blog, hired the bloggers and initially set the wheels in motion.  There was nothing to gather, no data to vet, everything material to the campaign was already in hand.  So explanations to the contrary don't quite make sense. 
 
What stalled the response to the discovery of the fake blog, then?  More likely it was a scrambling to gauge the depth of the crisis, determine how badly Wal-Mart would be harmed and how far into it Edelman would be pulled.  This sort of stunt continues to harm the PR profession.  Rubel (whom we've read for a long time--whether or not we agreed with him), has been preaching transparency and immediacy for large companies for a long, long time. 
 
The comments section of his Edelman/Wal-Mart post  offers priceless lessons for PR professionals trying to get a sense of what's right and wrong in online PR.  Use it as a guide to help find your own way.  Just don't forget the basics--online PR is a different animal than pre-blog PR, but it's very much the same in many respects.  Good PR programs keep both models in mind.   
 
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Thursday, August 31st, 2006

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Hurricane Season Preparedness and Social Media

Author: PAN Communications

Brian Oberkirch, a friend of PAN and someone with whom I recently sat with on a Syndicate panel was, as many folks already know, the driving force behind the Slidell Hurricane Damage Blog which went up shortly after the hurricane Katrina disaster.  For months after the storm and resulting flooding the SHDblog was a key source of information for people everywhere affected by the greatest natural disaster ever to hit the States.   
 
Brian's been thinking hard about how to put social media to work going forward so that residents under the gun of a hurricane or other natural disaster have a place to get up to the minute information from a trusted source: other people on the ground.      
 
Today we received the following note from Brian, who looks ready to unveil his projects: http://www.fixthegulf.com and http://www.hurricanemind.com.  These couldn't be more timely as the hurricane season is heating up.  Please, if you have any resources to lend to these projects or have other means to help, get in touch with Brian.  His contact information is at the end of the note. 
 
- Joel
 
"Friends of the Slidell Hurricane Damage Blog:

I'm sure that the Katrina Anniversary has you stirred up about many of the issues we all worked so hard on last year.  I wanted to update you about two new disaster communication projects I've started.  If they interest you, please help me promote them or ping me to get involved, send me ideas, etc.  Your help was key last year to so many of my neighbors finding out what was going on in our little town.  We couldn't have done it without you, which is sort of the point of social media, isn't it? 

Fix the Gulf

As we saw with the Slidell Hurricane Damage Blog, blogs can be efficient tools for gathering current local news and matching resources with needs.  There is still a mountain of work to do in all the communities along the coast, and this new project aims to 1) keep the spotlight on the continued disaster, 2) identify specific local needs and match those with people who want to provide help and 3) spotlight other bloggers, videobloggers, podcasters and locals using these tools to spread the word.  

I'm looking for editors in each of the affected towns who want to help me aggregate information and outreach for their areas.  In addition to the blog, we have a wiki we'll use to let people post up their own links, requests, material, etc.


HurricaneMind

When a storm comes, we all spend the week asking each other what we're going to do about it.  "Are you leaving?  Getting your supplies gathered to hunker down?  Boarding up?  Where you headed?"  And so on.  HurricaneMind takes that process and writes it large.  The idea is to take the wisdom of crowds and apply it to hurricane prep.  In addition to telling you what your neighbors are thinking, I'd like the app to map hotel room availability, gather current open evacuation routes, show you where plywood and other supplies are still available and aggregate news sources in one central spot. 

I've started a blog and wiki to get a team together to help me build and launch this community service focused application here:


Love to hear from you if any of this strikes a chord.  Don't forget about us down here.

all best,


brian@lightbox5.com

p:       214.764.1437

m:      985.774.1619

http://www.brianoberkirch.com

 
 
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