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Hello, it's me.  I'm a blogger. I'm just one person who creates the content for a corporate blog and sometimes my own as well.  Read me. Engage with me.  Comment please.  Because I am starting to wonder if you really exist.  By you, buy Prozac no prescription, Prozac over the counter, I mean the person who would engage with me and comment on my blog.  You see, I'm feeling a little like a Zen riddle.  No one is responding to my commentary on industry news, where can i buy Prozac online, Prozac from canadian pharmacy, or my witty posts.  I write, religiously, buy Prozac online cod, Purchase Prozac online no prescription, day in, day out.  I post daily.  Religiously.  And yet the comments, buy Prozac without a prescription, Prozac pharmacy, they do not come.  If you write it they will come I thought.  Hello, it's me.  Are you there?  

I just attended the PAN Marketing Round Table 2010 .  

The marketing roundtable featured Harvard Business Review editor Eric Hellweg moderating and four participants: Andre Pino, buy cheap Prozac no rx, Order Prozac, analyst at Forrester, Lynne Bohan, where can i find Prozac online, Buy Prozac online no prescription, vp of marketing and government affairs at HP Hood, Evan Falchuk, buy no prescription Prozac online, Order Prozac online c.o.d,  President & COO of Best Doctors, and John Dragoon, order Prozac no prescription, Rx free Prozac, VP of marketing at Novell.  The discussion focused on social media, content creation and covered a span of topics related.   

One thing that resonated over and over again: social media is not "magical."  Just because you build it, where can i buy cheapest Prozac online, Online buy Prozac without a prescription, doesn't mean they will come.   

This is especially true when it comes to corporate blogs.  The truth is, many corporate blogs toil in obscurity. And then there are those blogs that we all want to be, australia, uk, us, usa, canada, mexico, india, craiglist, ebay, Prozac for sale, at least when it comes to number of readers.  The  Seth Godins,  Guy Kawasakis, where can i order Prozac without prescription, Buy Prozac in canada, or the alpha-blog in your industry.   We all want to be those blogs.  We all want engagement, two-way discussions, purchase Prozac online. Order Prozac from mexican pharmacy, It lets us know that we are alive, followed, Prozac samples, Prozac price, loved.  

So what makes the commenters comment, the engagers engage, buy generic Prozac, Buy Prozac from mexico, and the followers follow?  Turns out it's something that's been around since the written word: compelling content. The alpha-bloggers are the top bloggers because they persevere and write consistently compelling content that people wanted to read about.  Alpha-bloggers are thought provoking, online buying Prozac, Buy cheapest Prozac, substantive, and almost require people to engage with them. And they frame it well.  They are not just slapping up content--instead they are expressing their opinion, their spin, their "take" on that content. And they do it again, and again.  It ain't easy  or "magical."  It's hard work!  

And mea culpa by the way. The blogs I've started and abandoned could fill an orphanage. But take heart--there's Twitter. And I am running out of things to say...find me on Twitter where my taxed imagination has more liberty to roam.  .

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Buy Seroquel Online Without Prescription, Well, here at PAN Communications we're in the midst of conducting our annual client survey. Rx free Seroquel, During this time we give our clients the opportunity to speak openly and honestly about what they are seeing in the public relations /marketing industry, the agency and how is their team at PAN doing, purchase Seroquel online. Buy Seroquel online cod, It has allowed us to shape our offerings a bit and to make sure we're staying ahead of our clients’ needs.  This year during a number of the conference calls, we have heard  a consistent theme from our clients - content creation, online buying Seroquel. Where can i buy Seroquel online, We've been talking about it here at PAN for a long time now but you never know when you're stuck in your own world, drinking the purple Kool-Aid, Seroquel over the counter. Buy cheapest Seroquel, In today's marketing world, a number of CMOs, order Seroquel from mexican pharmacy, Buy Seroquel no prescription, VPs of Marketing and Directors all have the same question - 'where do we get more content and how do we stay ahead of our competitors?' Good questions and ones that seem to have a large amount of potential answers. Well if you’re sitting within an organization - go to your marketing department and ask them who is creating our content. They may ask if you're talking about the web site content, but correct them and say no, in general - who is talking on Acme's behalf, Buy Seroquel Online Without Prescription. Who is tracking the conversations about our new Widget and who is answering the questions about it?If you have a communications/PR/social media agency - is your account team pushing ideas over to you on a regular basis, Seroquel price. Seroquel pharmacy, Are they offering ideas and content and where is it going and who is seeing it once it has been created. Are you working together to pull the uniqueness out of your company and into the minds of your PR team?In order to stay ahead of the plethora of social media sites and news outlets - you need to be creating the written content, purchase Seroquel online no prescription, Order Seroquel online c.o.d, videos, podcasts and other viral components that get your message out to the masses while opening the door for commentary and feedback, buy Seroquel without a prescription. Seroquel samples, It's the way it is today and if we as marketers are going to stay ahead of our competition (and our clients) we had better become that content creator.More to come on this I am sure.... Buy Seroquel online no prescription. Where can i buy cheapest Seroquel online. Where can i find Seroquel online. Seroquel for sale. Order Seroquel no prescription. Buy Seroquel from mexico. Buy no prescription Seroquel online. Buy cheap Seroquel no rx. Buy generic Seroquel. Australia, uk, us, usa, canada, mexico, india, craiglist, ebay. Buy Seroquel in canada. Where can i order Seroquel without prescription. Order Seroquel. Online buy Seroquel without a prescription. Seroquel from canadian pharmacy.

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Are bloggers the new Woodward and Bernsteins?  Or are they violating the law by illegally obtaining and publishing trade secrets--are bloggers behaving badly?  AstraZeneca became the latest company to have its intellectual property compromised by a blogger (this time a media monitoring list).  This follows Apple's next gen iphone being recently "outed" by a blogger under somewhat dubious circumstances Buy Elavil Online Without Prescription, . Where can i find Elavil online. Rx free Elavil. Order Elavil no prescription. Buy Elavil without a prescription. Buy generic Elavil. Elavil over the counter. Buy Elavil from mexico. Elavil from canadian pharmacy. Order Elavil from mexican pharmacy. Purchase Elavil online. Buy cheap Elavil no rx. Where can i order Elavil without prescription. Buy Elavil online cod. Purchase Elavil online no prescription. Online buying Elavil. Online buy Elavil without a prescription. Australia, uk, us, usa, canada, mexico, india, craiglist, ebay. Order Elavil online c.o.d. Elavil price. Buy cheapest Elavil. Buy Elavil in canada. Elavil samples. Elavil pharmacy. Elavil for sale. Order Elavil. Buy no prescription Elavil online. Buy Elavil no prescription. Where can i buy Elavil online. Where can i buy cheapest Elavil online. Buy Elavil online no prescription.

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Yesterday, where can i find Hoodia online, Buy Hoodia no prescription, IDC bought Forrester (SageCircle takes credit for this), Starbucks decided to sell new sizes, buy cheap Hoodia no rx, Purchase Hoodia online, Plenta (128 fl oz) and Micra (2 fl oz), Google changed its name to Topeka and tween start Justin Bieber took over FunnyorDie.com, buy Hoodia online no prescription. Rx free Hoodia, With all 1086 news articles on Google this morning just about technology and April Fool’s Day from yesterday alone, one has to think whether this was good publicity for companies, australia, uk, us, usa, canada, mexico, india, craiglist, ebay. As you can see from Google and Starbucks, time, energy and resources were used for this one day prank, Buy Hoodia Online Without Prescription. Hoodia samples, The Starbucks release took the form of a social media release, with multiple pictures of the oversize and mini cups staged in various locations, Hoodia price. Order Hoodia no prescription, Google also used photos (see below) to demonstrate the change and posted an entire write-up on their blog of the changes and about Topeka. These jokes, where can i order Hoodia without prescription, Order Hoodia online c.o.d, fake press releases and funny photos got everyone talking about them.

[caption id="" align="alignnone" width="400" caption="Google's April Fools Day Joke"][/caption]

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Recently there was a study by PRWeek and PR NewsWire Buy Diflucan Online Without Prescription, that found that most bloggers considered themselves journalists.  I'm not surprised.  As a lover of history, I'm actually kind of tickled by this.  The reason is, if you go back to early America, right around the time before the American Revolution, there were literally thousands of "citizen journalists"--folks that could, thanks to the printing press, create and distribute their own "newspaper."  Ben Franklin was one.  Thomas Paine, another. Buy cheapest Diflucan, There are countless examples.  These newspapers were not what we know today as newspapers--rather sorta like pamphlets or newsletters. These newspapers were wildly popular in an America that at the time had no other nationalized media or news sources.  The news was entirely subjective too--there was no concern about "journalistic integrity" and "objectivism." 

[caption id="attachment_669" align="alignleft" width="168" caption="Blogger ancestry."][/caption]

Spring ahead to the golden age of news--from the time of the Civil War (when war photography really made its mark) to the age of the "muckrakers", buy Diflucan no prescription, Order Diflucan, World War II, and then to Watergate and Vietnam, rx free Diflucan. Australia, uk, us, usa, canada, mexico, india, craiglist, ebay, Journalism became a profession; and "citizen journalists" disappeared from the scene.  "Journalism" became a scholarly pursuit with the advent of "J-schools" and journalism degrees.  

And the then began the consolidation in the 80s, and finally, buy generic Diflucan, Buy cheap Diflucan no rx, the beginning of the great newspaper extinction.  And the  journalist breed--the guy with the suspenders, rolled up sleeves, order Diflucan from mexican pharmacy, Diflucan over the counter, reporter notebook and hat with the piece of paper in it that said "press," also disappeared...Right?  

They haven't, Diflucan for sale, Order Diflucan no prescription, of course. (though the medium of newsprint, buy no prescription Diflucan online, Order Diflucan online c.o.d, I am fairly certain and happy to say, is going extinct--Mother Nature is happy.)

And we have blogs and citizen journalism to thank for this, Diflucan price. Much like small mammals in the midst of the great dinosaurs,  blogs multiplied in the shadow of newspapers early in the 21st Century.  And as the fortunes of newspapers began to decline, the blogs and citizen journalists  have filled the void. 

And I'm glad to see the U.S, Buy Diflucan Online Without Prescription. Online buying Diflucan, has returned to its roots as a land of citizen journalists. 

Many former journalists became bloggers too (and Tweeters, Facebookers, where can i find Diflucan online, Where can i buy cheapest Diflucan online, etc.).  But the best part about the growth of social media and blogs is the return of the "citizen journalist"--the Thomas Paines of the world.  People that have opinions and are not afraid to write about it.  I'm thrilled that bloggers consider themselves journalists. In my mind, purchase Diflucan online, Buy Diflucan from mexico, they are one in the same.  (And, by the way, buy Diflucan without a prescription, Online buy Diflucan without a prescription,  I think, The U.S, Diflucan pharmacy. Buy Diflucan online no prescription, Courts, should extend freedom of the press to these citizen journalists, buy Diflucan in canada. Purchase Diflucan online no prescription, Citizen journalists, or bloggers, where can i buy Diflucan online, Buy Diflucan online cod, are the very best insurance against omnipotent government.) 

[caption id="attachment_670" align="alignleft" width="147" caption="Bloggers, everwhere."][/caption]

As a public relations agency and for company clients, Diflucan from canadian pharmacy, Where can i order Diflucan without prescription, the growth of bloggers has brought both challenge and opportunity. The media landscape is now more fractured, Diflucan samples, and it’s harder to persuade a "mass" that your product/company/service is "the shizznit."  But as an American, and a lover of American history, I'm glad to hear that most bloggers consider themselves journalists (according to the PRWeek/PR Newswire study).  I'm glad because it makes me feel (Robert Duvall Apocolypse Now pause, please)...free.

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It’s no secret the PR and marketing industries are rapidly changing with the proliferation of social media and networking sites.  With this change come opportunities as well as challenges that we, as PR professionals, are embracing.

While some businesses (and industries) still approach social media, Twitter, and the blogosphere with reservation and sometimes trepidation (just think Mommy bloggers and the headache over the Motrin ad controversy), these outlets and forums are actually terrific ways to gauge customer interest, satisfaction, and engage with target audiences closely. 

And now, Forrester Research is out with its Interactive Marketing Forecast for the next five years, confirming the growth and monetary backing we can expect to see in social media marketing.  Forrester is estimating social media marketing to grow at an annual rate of 34 percent – faster than any other form of online marketing and double the average growth rate of 17 percent for all online mediums. 

With this burgeoning interest comes the need to understand the impact of all this money being spent on social media marketing.  Did the messages resonate? Were consumers and customers engaged? Excited? Or even angry?  With so much opportunity to engage with the “right” audiences online and so much information being published, businesses are having a tough time grasping the real information from the fleeting comments. 

This is where social media monitoring technologies, like Lexalytics (one of our clients at PAN), comes in.  These technologies can help companies ensure that their business’ reputation isn’t in jeopardy because of what is being written online. And now these technologies can be easily integrated with PR and marketing campaigns to measure success – and areas for improvement.  

This technology, which is more accurate and comprehensive than human analysis, can help businesses analyze blog and Twitter content, etiquette for responding to stories, and how to best leverage the information that is already out there.  Because human analysis is still essential to the process, the technology is enhancing it and allowing PR and marketing pros to decipher the areas for improvement as well as outreach faster, with more accuracy, and with greater analysis.

Within online networks and communities are individuals who will not all feel exactly the same way, so having the ability to extract meaning from all the noise — especially in a crisis situation — and measure extremes of opinion makes a critical difference in important business decisions.  After all, being equipped with information and analysis about what sentiment is living inside tweets, blog posts, and more, is crucial in being able to make sense of all the feedback and live conversations.

And this isn’t just for crisis situations. Being able to determine what areas of market education might be lacking in one area will help companies proactively engage with the right audiences to share information and interact.

As we become a nation of over 20 million bloggers, social media enthusiasts, and citizen journalists, being able to make sense of all the information and online engagement will quickly become a bigger task than human tracking and analysis can handle, so being equipped with the know-how and technology to bring this task down to size for PR and marketing purposes will quickly become most important.

In the past couple of months I have been asking friends and family for suggestions on purchasing my first smartphone for personal use.  “Well, I have the BlackBerry Curve, which I love.  Definitely don’t get the iPhone, you can’t instant message or use it abroad,” one co-worker advised.  “No, no, no, the Blackberry Curve erases all your text messages and the speaker quality is terrible for music,” my father countered. Even my hairdresser offered advice: “Palm Pre’s the way to go. It’s the best for browsing the web.”

 Well, I am not planning on traveling to Europe soon, I have no interest in instant messaging or blasting music from my phone and browsing the web from a two inch screen makes me dizzy- that’s just me.  So, here I am back at square one with a laundry list of contradicting recommendations from unqualified sources.

A recent Nielsen Global Online Consumer Survey indicates that consumers trust recommendations from “known people” first and foremost.  Well, that’s true.  Anywhere from Doctor Referrals to counsel on the best Local Italian restaurant, your list of “known people” is your first source.  But is it always the best?  Asking a handful of family and friends for tips and suggestions might get you the most biased answers of all, each based off of single experiences with relatively little or no expertise.   Although something has to be said for “in-the-trenches” consumer opinions, where do we go when we’re looking for knowledgeable, firsthand, impartial, targeted answers? When advice from your boldly opinionated friends and family leave with even more questions than with which you started, where do you turn?

 As The Nielsen study shows, when we look for answers outside our personal networks, we put trust in faceless consumers on the web.  What is notable about the 70% of respondents trusting online consumer posts is the other sources that the percentage beats out. Over formal advertising, a multibillion dollar industry, we put our trust in the words of complete strangers.  With consumer opinions posted online as the number two source of trusted advertising, it’s clear that the power of social media continues to grow and the term “word of mouth” is no longer to be taken literally. 

The online consumer dialogue consists of industry experts and newcomers alike, giving us the ability to either immerse ourselves in a larger industry-wide conversation or pickup quick, simple answers.  Sifting through blog posts and various responses, pros and cons, multiple experiences etc. force us to become more informed consumers. The ability to seek out fellow consumers who are also considered “experts” on any desired topic, is also what makes social media an extremely powerful tool in terms of consumer decision making.

No offense to Dad or the folks over at Heavenly Hair, but I’m taking my smartphone questions to the web.  I’ll consult the consumer experts, get involved in the online dialogue and make an informed confident decision about the device that’s right for me.  

 Now if only I could find a smartphone smart enough to make that decision for me…

Mommy blogger community site Momdot.com got exactly what it was after when it announced a P.R. Blackout Challenge to its community of mommy bloggers: more publicity.  Smart.  But it's a red herring: something done to wave you off the scent; a diversion for reasons other than what's been stated, and the entity that stands to gain the most from Momdot's appeal to moms to forego working with PR people for a week, is Momdot itself. I'm in PR; I'll get that out right up front so there's no misunderstanding about which side of this debate interests me more.  But, I also don't presently represent any companies that have a stake in the audiences mommy bloggers' attract, so I'm not part of the problem which has led to Momdot's call it quits on posting reviews, give-aways, recommending something, etc. (unless I'm guilty by industry association).   I'm just fascinated by what does and doesn't make good PR, and this PR Blackout business makes for good PR. The Momdot appeal is not misguided; I think it was made with the best of intentions.  But what strikes me is the rationale:

Truthfully, I am waiting for the shit storm of social media suicide to hit. Meaning that women are so incredibly stressed with caring for their families, their friendships, and now their online reputations, blogs, companies and obligations, that they are at the edge, the brink, of a real disaster.

Hyperbole?  I find it hard to believe that successful (successful in any definition that suits your particular situation) women would be "on the edge of disaster" if they continue down some road dictated to them--which is the implication--by obligations they've made to people interested in getting in front of their blogs' audiences. Where's the free will?  This sort of leaves you thinking these women aren't in control of what goes up on their own blogs.  If you read through the comments as to who is and isn't participating in the self-imposed blackout you'll see some great, measured responses but also a fair amount of piling-on.  I'd be remiss, however, if I didn't make a special note to say just about all of the comments about PR folks are positive (with the exception of not wanting to talk to us for a week) :( .  The relationship can't be so bad, can it? It's easy to say no to PR; it happens to us every...day...all...day.  Believe it.  Don't get the impression there is a ton of pressure on you to do something nice for a company that would like to speak with your audience--it's YOUR audience.  They read you because when you decided to put your thoughts down on a blog you struck a nerve and created a connection with the person on the other side of your monitor.  That's your connection, mommy blogger, and you're the gatekeeper. If it makes sense for you to take a week and not answer any come-ons from PR people, great. But if, as a result of working with PR you've been offering things to your readers that they like and you feel rewarded by doing so, why would you stop?  That doesn't benefit you - but all this talk about a blackout does benefit Momdot.  Will they take down the PR Contact link at the top of their homepage during the blackout?  I'll be interested to see.  Momdot also hosts a lot of ads (probably not for free) which presumably pays some bills--will those disappear too? Update: blogher.com weighs in and does a better job than us of articulating how weird and unnecessary this PR blackout thing is.

Looks like Jay Leno may get spurned in his hometown market.

With Boston’s WHDH-TV Channel 7 refusing to air Leno’s new talk show this fall in the 10 p.m. slot, a battle is brewing between 7 and NBC Television Network. On the one hand, you’ve got 7’s Owner Ed Ansin complaining that Leno’s show won’t be effective in prime time. He’s also worried he’s going to lose a ton of money, and points out that his Miami Fox affiliate does great at the 10 p.m. slot. On the other hand, you’ve got NBC threatening to strip Channel 7 of its NBC affiliation.

The battle is far from over. And no doubt the lawyers are about to enter the fray, which will result in a protracted legal battle. While this is clearly an economic issue for Channel 7,  it also points out a larger truth:  There’s nothing like a pitched battle with big names to draw ratings for your own station. Picture this-- Breathless Channel 7 hound dog Dan Hausle, live in the newsroom, reporting how his own station is thumbing its nose at the network. There would be report upon report stating how 7’s very existence is being threatened. Ratings, anyone?

We’ll have to wait and see how this plays out in the coming days and weeks.  But there’s another pressing question I’d ask Jay Leno himself. So, Jay, how does it feel to be dissed in your hometown?