There’s a lot of attention lately around corporate culture, sustainability, and tips for staying optimistic in these uncertain times.

Despite a steady flow of stories highlighting Chapter 11 filings and economy and job loss woes,  some companies are choosing to take a glass half full approach and transform negatives into positives. Instead of jumping into defensive and cautious mode, the sharpest companies are wielding a brazen armor, refusing to slow down on innovation as a result of necessary cost-cutting.  Now more than ever, many recognize it’s time to get the creative juices flowing. 

As a communications company offering strategy to businesses during this challenging economy, we have had the privilege of putting this concept into action.  We encourage our clients to think differently; to rely on innovative ideas to elevate them to new competitive heights.

It’s much easier to offer this kind of advice when you are applying the same principles in your own company.

Since joining PAN, I’ve noticed firsthand the power of innovation and optimism.  While we have all been personally affected by the current downturn in some way, you would never know it by looking around the PAN offices. Instead, you’ll see a vigorous environment where independent thinking is encouraged, collaboration is fostered, and there are no bad ideas.  There’s no time for negativity or fear.   

 They say adversity makes you stronger; it’s true if you look at how many great innovations have come out of hard times.  The smartest companies are open to fresh ideas; focus less on short term results and instead cultivate long-term strategies with bigger picture in mind. 

 Bob Dylan’s “The Times they are a-Changin’” was meant to be a sort of anthem, calling for change.  We all should pay heed to his words about change (especially ‘you better start swimmin’ or you’ll sink like a stone’); his message: get up and do something about it.  Change can breed creativity and innovation may just be the panacea we need to lead us over the hump and to the top.