The Influence of Social Media
There have been many articles on PRWeek that have discussed the important of blogging and general social media outlets influencing the decisions made by consumers. One article in particular, “Study finds social media equally influential to conventional outlets” (http://www.prweekus.com/Study-finds-social-media-equally-influential-to-conventional-outlets/article/126482/) written by Aarti Shah, talks about how user-generated sites hold equal importance to traditional media sources when considering technology purchases. Now that the internet-driven world is inherent, companies are making sure that they are reaching out to their audiences in ways that they weren’t even thinking about before. This new way of targeting audiences, buying consumer products and even getting familiar with the messages that the companies are trying to sell proves that it is important to be aware of what is going on in society since ideas are constantly being created. With blogging and social media websites being “in” right now, I wonder if the hype will still be as rampant five years from now or if a whole new kind of service that reaches out to the public will replace it. I guess only time will tell.
Tags: Blogging, social media