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ever changing ways to secure ‘coverage’
23 Apr 2008 by panmedia in Our Expertise / No Comments
As PR professionals, we’re all looking for new ways to secure our clients coverage and shine that spotlight on their new offerings and unique approaches. Yesterday, the CTO from JackBe, John Crupi was highlighted on a Network World ‘Whiteboard’ - We’re seeing more and more traditional magazines and dailies go the video route – even our backyard paper the Boston Globe is making a point to add more video coverage. Not that traditional media briefings and opportunities have gone away, it’s just another way to get your clients message out there. Check it out:
http://link.brightcove.com/services/link/bcpid1243511167/bctid1517411419
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