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I'm already convinced that social media will continue to expand in its business applications and value. I find it hard to believe it is just some passing fad - like stone washed jeans. It seems others agree. ClickZ's Enid Burns wrote a post this week on a report from TNS Media Intelligence/ Cymfony that confirmed that not only are marketing professionals taking social media seriously, but they are preparing to staff for it as well. Soon there might be some new titles floating around the marketing office like: - Head of Social Media - Director of Consumer Generated Media - Consumer Insights Manager - Social Media Officer (SMO - yes, another acronym!) I'm not sold on any of these names, but it's good to see that people are thinking about making a more permanent position for social media. Side Note: For those of us who find themselves already deeply ingrained in various forms of social media such as blogging, here is an extra bonus: Blogging is good for your social life! No seriously, Duncan Riley of TechCrunch discussed this phenomenon by posting on the study from Swinburne University of Technology which found Bloggers experience happier social lives due to the social support and friendship networks they establish. He struck up quite the conversation on the subject as well, with the comments still rolling in further confirming his popularity.