As we rapidly approach Earth Day ( April 22) The world has once again fallen in love with the word ‘green’. This is fabulous that we are embracing change.

Everything is again turning green, going green and being green. Our cars, paint, personal products, food, clothes, shoes and cleaning products are all being encompassed into this green revolution. With all this greening, ‘ green washing’ is on the rise.

According to IdealBite.com,” Greenwashing is the practice where a company tries to make it seem like it’s greener than it actually is.” We the public are aware of this every time we see a commercial for bottled water. Just because there is a tree on the bottle, doesn’t mean we should feel good about buying it. There is a delicate balance between ‘green’ marketing and greenwashing.

Now that everything in our daily lives is coming up a twinge of green we can make better choices, it is just a matter of education. Here are two sites that make it all a little easier:

Co-op America :economic action for a just planet.
Treehugger: a daily dose of easy green.