Public Relations for the Life of Business: A PAN eBook

Some of us are entrepreneurs; we start and build businesses. We're not natural-born marketers or PR people. When does a new business or emerging growth company hire the marketing and PR expertise they need to grow? PAN's first eBook provides a guide for those struggling to get their heads around public relations, content marketing, social media, influencer relations and creative. It's good advice for the startup and its free! [...]

The Empowered Customer Marketing Panel

The empowered customer--your customer--is challenging and disrupting marketing regardless of industry. As a senior level marketer you need to understand the impact of this disruption and how it changes your strategic approach. Join your senior marketing colleagues from B2C and B2B companies to hear how senior marketers from LogMeIn, Wayfair, SAP Cloud and Forrester are connecting with the empowered customer and delivering on the new path-to-purchase. [...]
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