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  • 20 Aug 2014

    PR Girls: Lacking confidence, NOT competence

    Cori Kendrick explores why “PR Girls” are still held back by stereotypes, despite making up the majority of employees in the PR industry.

  • 18 Aug 2014


    Designers make things look pretty. That’s true. But our pretty pictures, websites and videos do much more. They communicate messages, they sell ideas and they reach target audiences. There are a few simple ways to work with your creative team effectively to get the best possible results for clients.

  • 15 Aug 2014

    Are we Finally Reaching an Intelligent Approach to Social Media Engagement?

    Social businesses are innovating at rapid speeds in order to stay ahead of the ever-evolving world of social media. Case in point – Facebook recently announced some changes that will shape the way marketers use the platform and provide more engagement (or shall I say sales) opportunities.

  • 15 Aug 2014

    Meet this Week’s PAN-stagrammer!

    Lauren Kaufman, associate, captured PAN happenings this week, from an in-office video shoot to an off-campus visit with client Brazilian Footwear!

  • 13 Aug 2014

    Innovation + Communications = Finding Success In Cluttered Healthcare Market

    There’s a game my kids play called Findit.  In the game, you need to search for specific small items in a container containing a lot of different, small items. The big prize is finding the shiny penny.  Today’s healthcare market is similar.