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  • 22 Jul 2014

    Entering the “Real World” Isn’t So Bad

    If you are a recent college grad like me, you have heard the phrase “prepare for the real world” multiple times. What does that really mean?

  • 18 Jul 2014

    SEO = Some Evolving Opportunities?

    I recently read an interesting article on Mashable from Andrew Edwards at ClickZ titled “Are We Coming to the End of SEO?” As many of us in the PR world know, the SEO industry has recently experienced a lot of changes.

  • 16 Jul 2014

    Hold the presses: The press release is dead; long live the press release

    A recent report published in PRWeek from the communications firm Greentarget found that most reporters spend very little time reading press releases—less than a minute actually. And those quotes from company spokespeople contained in the release? No one uses them apparently.

  • 15 Jul 2014

    Why You Shouldn’t Ignore Tumblr: Best Practices for Microblogging

    With over 164 million blogs and 72 billion posts, Tumblr has become a major player in the social media game since the microblogging site launched in 2007. Lauren Kaufman offers 5 best practices for leveraging Tumblr.

  • 11 Jul 2014

    Putting the PR back in PRoductivity

    Are we, as public relations professionals, being as productive and efficient as we could be?