The Empowered Customer Marketing Panel

The empowered customer--your customer--is challenging and disrupting marketing regardless of industry. As a senior level marketer you need to understand the impact of this disruption and how it changes your strategic approach. Join your senior marketing colleagues from B2C and B2B companies to hear how senior marketers from LogMeIn, Wayfair, SAP Cloud and Forrester are connecting with the empowered customer and delivering on the new path-to-purchase. [...]

Spotting an Opportunity to “Trend-jack”

How many times have you seen a story on a trend that your company has a point of view on? Want to get in on the action? One effective way is to become part of the conversation. Here's an approach spotting a trend-jacking opportunity that healthcare companies in particular may want to incorporate into their PR efforts. [...]
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