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  • 15 Apr 2014

    Of Gimmick Marketing and #PRFails: A Cautionary Tale

    I love wine. So recently when I learned about Miracle Machine, an at home wine-making kit that promised accelerated wine-making at home and the company’s soon-to-be Kickstarter campaign, I was intrigued. I immediately asked to be notified when the Kickstarter launched, along with 7,000 fellow wine lovers.

  • 14 Apr 2014

    The Evolving PR Professional: 7 Emerging Agency Specialists

    I was on LinkedIn recently and was struck by how many public relations professionals now describe themselves as “brand strategists,” “storytellers” and “content gurus.”

  • 11 Apr 2014

    Volunteering Benefits All

    As National Volunteer Week wraps up, we wanted to take the time to celebrate and thank all the volunteers across the country who give their time and effort to strengthen their communities.

  • 10 Apr 2014

    5 Ways to Clean Up Your PR

    Spring is a time of renewal and a company’s PR program should be no different. It’s time to assess where your PR efforts are succeeding and where they are not.

  • 10 Apr 2014

    (Silver)pop Goes the Independent Marketing Automation Bubble

    Just like that, another Marketing Technology vendor is scooped up. Today’s announcement that IBM has acquired Silverpop is the latest in a remarkable M&A storm within a single industry.