PAN Communications prSPEAK

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17 May 2012

Everyone Knows Facebook Has an Advertising Problem…Except Facebook?

Marki Conway provides commentary on Facebook’s advertising problems, including GM pulling its advertising from the social network, and why Facebook’s mobile strategy isn’t cutting it for advertisers.
15 May 2012

What Steve Jobs’ Biography Can Teach PR Pros

Katelyn D’Eramo shares the lessons she learned after reading Walter Isaacson’s biography of Steve Jobs and how it applies to technology, business and PR.
14 May 2012

PR’s Important Role in Branding

Lisa Astor looks at how important PR is in shaping and influencing the perception of brands within the market and how that perception can influence everything from attracting new talent to securing new customers to M&A activity.
10 May 2012

What is [good] PR?

Matthew Briggs talks about how he helps people understand PR, what “good” PR means and how looking at the bigger picture can provide focus on day-to-day activities.
08 May 2012

Know Your Audience

Senior Account Manager Erica Burns talks about the importance of knowing your audience before engaging – whether speaking with a reporter, working with a client or meeting with a prospect, taking the time to gain some insight can go a long way in building successful relationships and results.

Everyone Knows Facebook Has an Advertising Problem…Except Facebook?