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Account Manager - Position Description

Reports to: Director/Senior Account Manager

Basic Purpose:

Motivate teams to secure results by “leading by example, all with an eye toward meeting clients’ public relations objectives.”

Essential Duties and Responsibilities

• Under the guidance of the Director/Senior Account Manager ensure all elements of the program are run to plan; including tactical planning of projects and programs
• Secure tight relationships with direct reports/peers inside client organization
• Establish and maintain working relationships with trade and business media, market research analysts as appropriate. Includes pitching along with the team
• Provide guidance to team members (leading by example) including pitches to editors, angles for editorial opportunities, competitive and product positioning
• Write press releases, plans, presentations, backgrounders, and bylined articles as well as press kit contents, fact sheets, newsletters, memos, etc.
• Practice proactive client relations by keeping clients informed on a regular basis of program status
• Be thoroughly knowledgeable of and able to discuss client products and services, competition, markets, business and technology
• Manage team on meeting deadlines for particular account activities
• Manage and drive team meetings
• Work with Senior Associates to make sure he/she is managing and/or implementing editorial opportunities, speaking opportunities, and award opportunities programs
• Oversee the development of tradeshow and press tour schedules and driving additional reports to the both while on site
• Participate in budget and time management
• Communicate monthly billable goals to staff member and report to management on account time status
• Responsible for keeping Director/Senior Account Manager appraised of progress toward goal
• Issue mid-month flash to Director/Senior Account Manager
• Update Directors/Senior Account Managers on suggestions of projections and staffing needs for coming months
• Prepare for and participate in monthly Senior Management meetings
• Participate in interview and evaluation process for potential new employees
• Partner with peers to drive and facilitate performance reviews and mentor staff
• Work effectively with media relations department
• Ensure teams complete tasks as assigned

Professional Responsibilities

• Effective communication within all account teams
• Share client contact under the direction of the Account Manager
• Responsible for networking (new business and recruiting)
• Daily minimum billable goal of 7.5 hours

Essential Education, Skills, and Environment

• B.S./B.A. – public relations, communications or journalism preferred
• 6-8 years in hi-tech agency public relations including internships in public relations field
• Ability to effectively work with others and communicate clearly
• Excellent writing skills and attention to detail
• Ability to organize and prioritize tasks and complete per set deadline
• Ability to work hours that may exceed 40 hours per week

Environment

• While working at PAN Communications offices (which are non-smoking), the working environment provides protection from exposure to excessive dust, noise and temperature.

Americans With Disabilities Act Statement:

• External and internal applicants, as well as position incumbents who become disabled, must be able to perform the essential job functions either unaided or with assistance of a reasonable accommodation to be determined on a case by case basis.

* The above statements are intended to describe the nature and level of work performed. They are not intended to be construed as an exhaustive list of all duties required of personnel so classified. Employees may be assigned to other duties as required.

Senior Associate - Position Description

Reports to: Account Manager, Senior Account Manager, Director

Basic Purpose:

Lead public relations support to account teams, play an active role and work closely in a team environment to support public relations objectives of each account.

Essential Duties and Responsibilities

• Responsible for driving coverage in top-tier trade, business and social media outlets
• Mentor Associates and Junior Associates to identify opportunities; formulate pitch and place story ideas, bylined articles and product reviews as well as speaking and award opportunities
• Implement and manage projects such as the core media relations programs (i.e. customer program and speaking, award and editorial opportunities, etc.)
• Demonstrate presence in client meetings or client calls
• Develop and lead all client reports
• Partner with Account Managers and manage relationships and overall outreach on accounts
• Responsible for identifying and acting on industry trends and developing proactive/creative pitches; lead teams in this area
• Partner with Account Manager in drafting/writing/distributing press releases, fact sheets, company backgrounds, quarterly analyst newsletter, pitch letters and public relations plans.
• Attend tradeshows/media and analyst tours; if applicable
• Participate in and contribute to strategic and tactical planning
• Work with teams to drive analyst relations program as needed by client
• On a quarterly/semi-annual basis compile competitive analysis documents and work with Account Managers to create resulting presentation to client
• Work closely with the media department to help develop media relations skills to the junior staff
• Perform other duties as assigned*

Professional Responsibilities

• Responsible for learning and applying the “PAN Way”
• Effective communication within all account teams
• Share client contact under the direction of the Account Manager

Essential Education, Skills, and Environment

• B.S./B.A. – public relations, communications or journalism preferred
• 3 – 8 years in public relations including internships in the public relations field
• Ability to effectively work with others and communicate clearly
• Excellent writing skills and attention to detail
• Ability to organize and prioritize tasks and complete per set deadline
• Ability to work hours that may exceed 40 hours per week

Environment

• While working at PAN Communications offices (which are non-smoking), the working environment provides protection from exposure to excessive dust, noise and temperature.

Americans With Disabilities Act Statement:

• External and internal applicants, as well as position incumbents who become disabled, must be able to perform the essential job functions either unaided or with assistance of a reasonable accommodation to be determined on a case by case basis.

* The above statements are intended to describe the nature and level of work performed. They are not intended to be construed as an exhaustive list of all duties required of personnel so classified. Employees may be assigned to other duties as required.

Associate - Position Description

We’re looking for two people….

Are you passionate about the web and sharing great stories with the world? Can you turn a phrase within a tweet and write eye-stopping blog posts search engines can't resist? If so, let's talk.

We're PAN Communications, a mid-sized public relations agency, and we're looking for you. Who are you? You're a public relations professional with at least 2 or 6 years of previous experience, and you're now tying together all the pieces--social and mainstream PR--to knock clients' socks off with creative ideas that get results.

If being part of a creative, team environment at a rapidly growing firm with tons of growth opportunities is what you’re looking for – we’ve got the answer. Our clients are some of the coolest companies on the planet, ranging from start-ups to global brands. You’ll get the chance to use your social media skills within our media campaigns and make an impact from Day One.

Reports to: Account Manager, Senior Account Manager, Director

Essential Duties and Responsibilities

• Develop a solid understanding of our clients’ products, services, markets and competitors
• Establish and maintain working relationships with bloggers as well as trade, vertical and business media
• Work with account leads and directors to devise industry-first social media campaigns for b-2-b and b-2-c clients
• Formulate creative pitches and secure mainstream media coverage for use within social campaigns
• Assist in drafting/writing press releases, blog posts and contributed articles
• Oversight of speaking/award opportunities
• Love of technology a huge plus

Essential Education, Skills, and Environment

• B.S./B.A. – public relations, marketing, communications, or related field
• 2 – 4 years in high-tech agency public relations helpful
• Excellent writing skills and attention to detail
• Ability to organize and prioritize tasks
• Passion, creativity and energy is a must in order to fit our culture

Environment

• While working at PAN Communications offices (which are non-smoking), the working environment provides protection from exposure to excessive dust, noise and temperature.

Americans With Disabilities Act Statement:

• External and internal applicants, as well as position incumbents who become disabled, must be able to perform the essential job functions either unaided or with assistance of a reasonable accommodation to be determined on a case by case basis.

* The above statements are intended to describe the nature and level of work performed. They are not intended to be construed as an exhaustive list of all duties required of personnel so classified. Employees may be assigned to other duties as required.