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P.A.N.: Practical Advice Now
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The Evolving Relationship Between the Consumer and the Media
By Jane Carpenter, Director, Consumer Portfolio
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 When new clients sign with PAN, they often share with us a “media wish list” —the media outlets where they most desire coverage for their company, product or service. Invariably, no matter whether the client is selling jewelry, paint, insurance or a new electronics product, the most coveted media outlets are always the same — The New York Times, The Wall Street Journal, The Today Show, and, of course, Oprah, to name a few. And it’s no wonder. These media channels have long been established as the gold standard for media relations success. All it takes is a sound bite from the CEO, a glimpse of the product or a mere mention of the brand to achieve instant status, whether a start-up or international behemoth. Despite the media world redefining itself at a dizzying pace, most of our clients’ media wish lists have barely budged in the past 15 years.
And then there’s all the rest of the media. While few would challenge the reach and credibility of the nation’s most respected newspapers or most successful broadcast programs, the relationship between those outlets and the target consumer has been turned upside down. Consumers have moved on to more personalized sources of content and news and even the “gold standard media” discussed above are not immune. This massive shift was evident to me just this week when a client’s prominent feature in The New York Times was trumped by a feature on that same client in The Costco Connection. Yes – that’s right! A feature in a wholesale club’s customer magazine drove twice the volume of traffic to our client’s website than an overwhelmingly positive product review in The New York Times.
In this day of information overload, what does it mean that consumers are more responsive to information from The Costco Connection than The New York Times? This is in direct correlation to the tidal wave of content creation and the evolving relationship between the consumer and the media. Content is now generated and shared anywhere and everywhere from an endless number of sources -- sources that build their integrity based upon a number of varying factors including brand affiliation, personal experiences and personalities, but not so much the pillars of traditional journalism.
When it comes to developing content, it’s all about relevance and trust. For many Americans, the editorial content of Costco’s publication is more relevant to their daily lives than the global issues and trends discussed in The New York Times. When faced with so much information, Americans are tuning in to exactly what impacts them on a micro-level. They choose to read through a magazine issued by the communications arm of a trusted brand rather than an organization of world-renowned journalists.
The fact is that today’s consumers feel more connected to Costco than The New York Times. Consumers have grown to associate Costco with value, trust and integrity. The brand is especially relevant to their lives as they depend upon deals and savings in today’s economy. Costco has successfully built consumer trust and that trust spills over into their content generation machine. This is the face of modern public relations.
Whether it be a blog written by a witty mother of three, or an e-newsletter from a favorite retailer or a reality television show, consumers have more power than ever to decide for themselves where they look for the information that shapes their lifestyle choices.
Ultimately, our job is to help our clients build an elevated level of brand affinity and trust that extends well beyond a product or service to nurture a complete lifestyle. The lesson of Costco is that as public relations practitioners we must educate our clients on this evolving relationship between the consumer and the media. We must challenge long-held beliefs and practices related to media relations and the “gold standard” of “must-have” media placements. And, most importantly, we must guide our clients into the world of content creation as a natural extension of their brands. There are no longer any “one size fits all” media channels. The real power comes from ultra-targeted engagement with our consumer audiences on an authentic basis. It is our responsibility to dive into their worlds.
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PANformative Case Study
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All Eyes on iZUP; Single Media Event Drives National Awareness for Distracted Driving Solution
According to the American Automobile Association, people who text while driving are 50 percent more likely to be involved in an accident and, recent studies show, are more dangerous than drunk drivers. In addition, the National Highway Traffic Safety Administration reported that nearly 6,000 people died in 2008 in crashes involving distracted driving, and more than half a million people were injured.
To help Americans stop the deadly behavior of distracted driving, a Connecticut mother co-founded Illume Software to launch iZUP™ (“eyes up”), a GPS enabled mobile application that eliminates all cell phone related distractions for drivers. Easy to download at www.getizup.com, iZUP waits quietly in the background and automatically launches when it detects that a phone is in a vehicle traveling over five miles per hour. While driving, incoming calls are sent to voicemail and text messages are held until the vehicle stops and a driver can read and respond to them safely. iZUP also prevents outgoing communication while driving, yet always allows emergency calls to 911 and authorized numbers, such as a parent’s cell phone.
The Challenge:
With the launch of iZUP, Illume Software made the decision to focus on teens, as they tend to be the biggest culprits when it comes to texting and driving (fifty percent of teens admit to texting and driving), as well as other distracted driving behavior. However, the company knew it would be the parents of teens who purchased iZUP to protect their young drivers and that teens themselves would be somewhat reluctant to use the product. From a public relations perspective, PAN needed to involve teens in the process and empower them with the opportunity to embrace iZUP as their own solution to the problem.
At the same time, media attention around the issue of distracted driving had been steadily increasing ever since a front page article in The New York Times explored the topic in July of 2009. The topic was generating significant media coverage. However, the media was somewhat reluctant to cover an unproven product from a start-up with no established track record. Illume had no customers or success stories to share, but urgently needed to start generating significant traffic to its website to drive sales.
PAN was challenged with providing the media with a compelling story that would quickly generate standalone media attention and create a surge of consumer demand. PAN recognized the need to create a strong human interest angle that the media could sink their teeth into easily and quickly. We also needed to be mindful of the target consumer and make sure we introduced the product in a way that would not immediately alienate teen drivers. At the same time, we needed to work within a very limited budget, and any media event or initiative would need to be planned and executed on a shoestring.
The team’s objectives were to:
- Secure widespread national media coverage for iZUP;
- Educate consumers on a new solution to address the issue of distracted driving;
- Drive increase in traffic to www.getizup.com.
The Strategy:
To drive immediate media coverage and create widespread buzz and excitement for iZUP, PAN developed the iZUP Test Drive concept – a visually compelling media event designed to maximize attention for the company and product. The iZUP Test Drive was created as an opportunity for the media to interact with parents and teens experiencing iZUP for the first time. It would be an opportunity to highlight the issue of distracted driving and hear thoughts on the topic from teens and their parents.
PAN worked with Wellesley High School in Wellesley, Massachusetts (about 20 minutes outside of Boston) and members of the school’s SADD chapter to generate interest from local teens and their parents to participate in the iZUP Test Drive. The event was scheduled for three o’clock in the afternoon on Tuesday, January 12 – late enough in the day that teens would be out of school, yet early enough for inclusion in evening broadcast coverage.
Prior to the iZUP Test Drive, PAN distributed a media alert to the top local media outlets and aggressively followed up with producers and planners to lock in coverage for the event.
At the event, PAN invited local teens and their parents to download iZUP onto cell phones provided by the company and then take the phones with them for a quick test drive in the car. Throughout the afternoon, the company founder and the company CEO engaged with parents and teens to hear their thoughts and opinions on texting and driving. Teens and their parents were treated to pizza and other refreshments.
PAN was on-site to coordinate media interviews with company executives, parents and teens. We also provided the media with opportunities to take iZUP for a test drive.
The Results:
- All of the major Boston area broadcast stations covered the event (NECN, WCVB, WHDH, WBZ and FOX);
- Local coverage drove national television, radio and print coverage in top markets including Seattle, New York City, Las Vegas and Chicago;
- The event generated 136 media placements in total, 117 of which were broadcast stories including feature stories on CNN, NBC, ABC, CBS, and FOX affiliates, ESPN and XM Radio;
- Web traffic to www.getiZUP.com increased more than seven-fold (739%) in just two days.
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PANformative Case Study
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Mash-Up: From Should Have to Must Have
The Challenge:
JackBe delivers enterprise mashup software that empowers creation, customization, and collaboration for better business results. Its innovative enterprise mashup platform, Presto, provides a dynamic approach to building applications faster, leveraging information from the web and internal corporate systems, while meeting the toughest enterprise security and governance requirements.
Since its inception, JackBe has continued to innovate and prove that enterprise mashups are not just a nice-to-have Web 2.0 fad; but instead a must-have for enterprises looking to capture real-time insights and formulate timely decisions.
Since 2001, JackBe has remained at the forefront of the industry, driving technology innovation and thought leadership with new product enhancements and initiatives such as the Open Mashup Alliance, a standards-based organization founded to promote interoperability and adoption of enterprise mashups. As the mashup market has continued to evolve and gain credibility, JackBe was looking to move beyond the initial phase of defining the enterprise mashup to driving home the real value of the technology for enterprises. Additionally, JackBe hoped to increase thought leadership for its executive team, reinforcing the technological expertise and innovation that serves as the foundation of the company.
The PAN Communications team objectives were to:
- Secure a byline opportunity that would help to educate the market on JackBe’s enterprise mashup platform;
- Underscore the importance of enterprise mashup standards and position JackBe as a pioneer leading the charge of enterprise mashup adoption with the creation of new standards and languages;
- Educate target audiences on the significant momentum of enterprise mashups throughout enterprise organizations in 2009 and highlight the continued innovation taking place at JackBe;
- Increase the unique page visitors to JackBe’s site through a focused SEO campaign targeting “enterprise mashups” and lead generation for the company.
The Strategy:
With a new public relations quarterly plan in place, PAN Communications began seeking out highly targeted byline opportunities in Q3 of 2009. Leveraging the cache and deep domain expertise of JackBe’s dynamic CTO John Crupi, PAN sought out opportunities in publications that would reach a wide array of market influencers, particularly IT decision makers and executives involved in enterprise infrastructure including Service-Oriented Architecture (SOA), Business Process
Management (BPM), integration, Business Intelligence, Software-as-a-Service (SaaS), and security – all key technology areas for JackBe. Ideally, the end goal was to secure a series of bylines to further reinforce JackBe’s position as an industry innovator leading the charge on mashup development and collaboration.
Together, PAN and JackBe identified eBizQ as a top tier publication for this opportunity. By building a relationship with the associate editor and paying close attention to the publication's key focal areas, audience, and typical writing style, PAN pursued a discussion to present the byline topics. By demonstrating the value and relevance of the series to the publication's target audience, PAN was able to secure more than an ongoing byline series based on relevant topics. In addition, PAN’s positioning of Crupi as a thought leader on the topic of enterprise mashups resulted in the placement of this byline series to be posted within a new, dedicated column authored by Crupi entitled, “Enterprise Mashups in Action.”
PAN worked closely with Crupi and other JackBe executives to brainstorm compelling and thought-provoking topics that would resonate with the targeted editor and the publication’s core audience of IT professionals and executives focused on business and IT agility. PAN spent a considerable amount of time researching new and emerging industry trends and critical business challenges in preparation for pitching the series.
PAN also recognized a tremendous opportunity to capture the attention of other key industry reporters and analysts who blog and contribute to eBizQ. That said, PAN encouraged JackBe to draft provocative posts that would challenge the way the target audience may think and keep JackBe top-of-mind as visionaries within the industry among key influencers. PAN worked with JackBe to create an all-encompassing, sequential story for influencers about the evolution of enterprise mashups and JackBe’s value proposition and role as industry innovators.
Once published, the PAN team highlighted the byline series through an aggressive Twitter campaign, linking back to John Crupi’s posts and carefully tracking other Tweets, so that follow-up outreach and rapid responses could be conducted.
The Results:
PAN’s carefully-crafted plan and tailored approach proved successful. The byline series has been a huge success, with increased thought leadership, SEO, lead generation and viral spread to other media channels such as Twitter and the blogosphere. In addition, one of Crupi’s posts was selected to be featured on eBizQ’s homepage in January 2010 and remained there for months after.
Because PAN secured valuable space for the byline series in the form of a regular column, PAN was also able to manage the SEO strength of each post with relevant links, keywords, tags and descriptions. As a result, on a regular basis, Crupi’s posts land on the first page of Google News searches for the term “enterprise mashups” and on occasion, his posts appear at the very top of the page. Overall, JackBe’s bylines have received over 3,089 page views, including 2,727 unique page views.
The byline series has also caught the attention of key reporters who write for other publications that are considered tier one targets for JackBe including: Joe McKendrick and Dion Hinchcliffe of ZDNet. As a result of the byline series, PAN and JackBe were able to secure press briefings in order to relationship-build and make further inroads with these key influencers.
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PANformative Case Study
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PatientKeeper®, Inc., the leading provider of physician information technology, works with hospitals and physicians to deliver solutions that drive more efficient operations and a higher standard of patient care. PatientKeeper's unique technology provides a single, secure view of patient information coupled with comprehensive physician workflow applications while leveraging investments in back-end and specialty applications already in use. The company boasts the industry's highest physician adoption rates and delivers solutions that ensure HITECH meaningful use criteria is met while delivering demonstrable ROI for hospitals, physician organizations and community health information exchanges alike.
The Challenge:
PAN started working with PatientKeeper as the national conversation about healthcare reform got into full swing. PatientKeeper had its genesis as a provider of mobility software for charge capture. Since that time, the company had expanded dramatically, growing the product suite to include a robust, easy-to-use physician portal and nearly a dozen complementary workflow/productivity applications for physicians. Prior to working with PAN, the full extent of PatientKeeper's capabilities was still not clear to the market and with the growing demand by hospitals for technology that would enable them to secure stimulus funding, clarifying the scope of their capabilities became critical. With cutting edge solutions that not only met the mandatory "meaningful use" criteria, but exceeded it, PatientKeeper needed to get the word out about its vision and new solutions.
The Strategy:
The PAN team kicked off the program with a review of the company's messages. After interviews with internal stakeholders as well as key customers, it was decided to revise the messages to more directly leverage the company's vast assets. Once the messages were revised, the team began to get the word out to seed the market with product, market and business intelligence in order to separate PatientKeeper from its competitors and highlight the intersection of healthcare technology and better patient care. The team utilized a blended program of traditional and social media, targeting healthcare and IT trades, blogs and business press.
The Results:
By leveraging press releases and proactive trend pitches, PAN successfully positioned PatientKeeper's CEO, Paul Brient, as an industry luminary on the topic of meaningful use, highlighting the solutions the Company brings to healthcare:
- Healthcare Informatics "One-on-One with PatientKeeper CEO Paul Brient" - Part 1, 1/4/10
- Healthcare Informatics "One-on-One with PatientKeeper CEO Paul Brient" - Part 2, 1/5/10
- SearchHealthIT "Health IT and Electronic Health Tips" - 2/1/10
- Healthcare IT News "Pennsylvania system puts meaningful use at forefront" - 2/3/10
- Health Management Technology "An ICD-10 Road Map" - 5/1/10
- XConomy "PatientKeeper's iPad App Lets Docs Juggle Tasks" - 5/15/10
- HIStalk Mobile "HIStalk Mobile Interviews Paul Brient" - 2/23/10
- Forbes "Making Health IT Really Work" - 5/12/10
- Health Business Blog "PatientKeeper's CEO and CMO speak about Meaningful Use in the Hospital Setting" - 5/20/10
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PANegram: Client Perspective
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Darcy Ahl
Co-founder & VP, Public Affairs, iZUP
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Darcy Ahl is the Co-founder & VP, Public Affairs for iZUP, a mobile application developed by Illume Software that helps drivers avoid distractions caused by their mobile phones. This innovative product holds text messages, e-mails and calls while you're driving, yet always allows unlimited access to 911 and a list of authorized phone numbers.
Why did you choose PAN as your PR agency?
We chose PAN because of their depth of knowledge in consumer, retail and technology. They know how to reach the target audience, and impressed us with their enthusiasm and passion for our product.
What are some of the PR challenges with the industry you play in?
Since our company began, our competition has grown from 1 to around 25. It is a real challenge to stand out, and we do have one especially noisy competitor; so we do not believe the consumer can yet differentiate..
How has PAN helped Illume overcome some of these challenges?
PAN knows how to work with the media, even the most challenging of personalities. The iZUP team at PAN is dogged in their determination to get our message through. As a result, we have received very favorable coverage in major media outlets, both traditional and online.
What do you find most appealing about working with the PAN team?
They believe in our cause, our product and our company as much as we do. They are totally committed and always accessible, not to mention lots of fun to work with.
How has PAN been able to enhance your PR initiatives in the last 60 days? How have the results impacted your business?
Some of the longer lead and more challenging press initiatives (Parade, Good Housekeeping,The Costco Connection, The New York Times) have started to come in. We have seen a spike in traffic to our site and have received an avalanche of other inquiries from media and potential strategic partners. Additionally, our credibility with the carriers and our other existing and targeted strategic partners has been enhanced significantly.
What are your PR goals for the remainder of 2010 into 2011?
Our top priorities are to stay the market leader, educate the consumer that our approach is the only sensible one, and continue to break through the clutter in this new category.
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Life at PAN
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Our Employees Make Us Shine!
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You hear a lot from our employees who handle the PR side of our business, but you don't hear much about what goes on behind the scenes at PAN. In this issue, we talk to Gary Torpey and Cathy Rogers – two employees who are a key to PAN's day-to-day operations!
What is your role at PAN and what goes on in your roles behind the practice of PR?
Gary Torpey:
I’m the Director of Finance. There’s a lot that goes on behind the scenes to ensure we’re managing the firm effectively and efficiently. In my role, I am responsible for providing senior management with the tools necessary to monitor, forecast, and adjust budgeted expenses and revenues to ensure we’re as profitable as possible. There’s obviously little I can do to influence increasing revenues. However, my main focus is to ensure that we’re managing our expenses effectively against ongoing revenues to ensure we have the correct level of staffing to service our business, while running as cost effective as possible.
Cathy Rogers: My role as the Director of Human Resources is to assure we acquire the best PR talent around and once hired, provide the employee with career development opportunities through multiple training and development programs. In addition, nurture the PAN culture daily.
What is a typical day like for you at PAN?
GT: My days vary a great deal depending on the time of the year, month, etc. I may be hands deep involved in closing out a month with billing. Or, I could be reviewing and negotiating a variety of contracts with vendors (corporate P&C insurances, license agreements, etc.) or with drafting contracts for new clients coming in. I work directly with the President and with the senior team. So, there’s a lot of information being shared back and forth that may be time consuming for me to compile and review. I review all payables that pass through PAN, so there are many days that I’m busy with reviewing those expenses to ensure they’re legit, and that we’re saving dollars wherever possible. On the flip side, I also oversee the receivables for our entire client base. It’s my responsibility to ensure we’re flagging clients sooner than later on past dues, working to minimize exposure as best as possible. So, in a given day, I may contact clients here and there via phone or email to review payment status…which may lead to me raising a flag when receivables are at risk. Our staff works hard for our clients….and I need to ensure that the firm gets compensated for it.
CR: There is no typical day. Benefits, new hire orientation, training and development, client staffing, event planning, mentoring and many other HR-related duties.
You’ve seen the economy go up and down, which has had an impact on finance and recruiting talent. How did this effect employees?
GT: It had a tremendous effect on our employees. For many, it was the first recession they’d experienced in their career. So, there was a great deal of confusion and fear. On top of that, PAN had to temporarily freeze some of their benefits. So, it took its toll on our whole staff. We really had to step it up and ensure we were calming their fears and showing them how valuable they are to PAN in various ways.
CR: The economy has definitely had an impact on recruiting talent. There is lots of talent available, but I need to make sure it’s the right talent for PAN and our clients. Phil often says the only asset we have goes down in the elevator every night. I’m responsible for that asset and I take that responsibility seriously.
What do you like most about working at PAN?
GT: Hands down, it would have to be the atmosphere. There’s a great group of people that work here, and there’s always people having fun, pranking each other, just making the best of things day in and day out. It’s the classic work hard, play hard atmosphere.
CR: The creative & hard working talent. I love hearing employees get excited talking about their programs at PAN Pub. Each employee truly has a passion for PR and it shows!
What do you do for fun outside of work?
GT: Outside of work, I’m always doing things with my kids. They keep me on my toes…all day long. Aside from family time, I have a bit of a competitive side and enjoy golfing or playing hockey.
CR: I enjoy doing just about anything outside - skiing, ocean kayaking, hiking, and spending time with my family and friends. I also mentor students at the Esperanza Academy in Lawrence, Mass.
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Public Relations and the Power of Content Creation
There are endless conversations taking place all around us as I write this. Content is being created through anyone and anywhere today. And we, as PR practitioners, are finding ourselves in a very unique place, more than ever before. More and more media placements are in the forms of blogs and podcasts, and we are communicating consistently through Twitter and Facebook. PR is proving to own content and there is a tremendous value in each of these mediums, as well as many others.
I was reading an issue of PR News, and they featured a CMO Council report, titled “State of Marketing: Outlook, Intentions and Investments for 2010,” in which 500 top marketers were polled. Interestingly enough, the top priority of CMOs looking to improve their organization’s effectiveness is digital marketing.
Years ago, PR was not deemed as much of an effective part of the marketing mix as advertising. Advertising was the powerhouse -- it was hot, and budgets allocated to advertising were large. Years later, it’s interesting to look back at those days that seemed so long ago. While ad agencies struggle to adapt, PR is in the digital world’s driver’s seat, and there’s no going back now. Digital media is how we communicate today, and the PR industry was the first to learn the ins and outs and transition their clients to this entirely new world. I read an article on FT.com (Financial Times), named “Warning over ‘lost generation’ of marketers,” and it referred to digital PR as “word of mouth on steroids.”
As you read this article, it’s very likely that your brand is being discussed, graded, liked, disliked, and assessed in many other ways in real-time. Where is it being discussed? It can be in the form of videos, blogs, podcasts, Twitter, Facebook, meet-ups, etc. In other words, everywhere! So, if you ever felt that the online conversation “isn’t for you” or that you’re not comfortable with the idea, you really have no choice when it comes to your brand. The time has come for you to join the conversation – it’s the most powerful way to grow your brand. It’s also a way to show your clients and audience that you care, and that you’re attentive and responsive. The old way of doing PR was targeted at journalists who appealed to a general audience, so there really wasn’t much of an urge to understand the wants, needs or opinions of the individuals who were using the product or service. With online content, everyone is involved and these differing modes of communication are how we as PR professionals can guide you and help strengthen your brand.
There’s a book I started using this year for my “Managing the PR Firm” class I teach at Syracuse University’s Newhouse School of Communications, named “Putting the Public Back in Public Relations.” This book is a great read if you want to learn more about PR and social media today. “Participation is the new marketing,” say the authors. “And to participate, we must become the people we want to reach.”
Online content creation is allowing brands to change at a faster pace. People’s perceptions can change at any given day or moment, depending on how a company handles their online communications. Companies have to be more attentive than ever, and in real time. A negative blog or Twitter post has to be handled and responded to immediately. Many companies have not realized the fact that this is happening all around them.
At PAN, we’re voicing and communicating our client’s brands through Tweets, by creating videos, podcasts, blogs, digital platforms (industry portals). We are creating endless content for our clients, who are experts and thought leaders in their respective industries; why wouldn’t we create a video and post it on YouTube or record a podcast on a hot topic in technology? We’re helping our clients spread the word about their brands and helping them turn the volume up.
Our clients are increasingly asking us to own their content and messaging. It seems like a natural step, and it makes sense. We as PR practitioners have a passion for journalism, so these avenues of content creation come naturally for us.
If you have any questions about content creation, please feel free to email me directly.
I hope you and your families are having a wonderful Summer!
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PANtastic! Promotions, New Employees, and More!
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New PAN employees (from L to R):
Jenny Gardynski, Andrea Bruno, Jessica Richmond, Kyla Kenney and Alicia Bardaro.
New Employees:
We're excited to welcome five new employees to PAN! Kyla Kenney is a boomerang employee who has returned to PAN as an Account Manager. Also joining PAN are Andrea Bruno, Jessica Richmond, Jenny Gardynski and Alicia Bardaro, who are all Junior Associates.
Promoted PAN employees (from L to R):
Lisa Astor, Michael Sullivan, Shannon Costello and Jessica Cascio.
We're thrilled to announce four promotions!
Congratulations to the following employees, who have earned well deserved promotions! Lisa Astor has been promoted to Senior Account Manager, Michael Sullivan has been promoted to Account Manager, Shannon Costello to Senior Associate and Jessica Cascio to Associate. Congratulations to our PANtastic employees!
Welcome Summer Interns!
The 2010 PAN Summer interns are (from L to R): Megan Hand, Marki Conway, Emily McBride and Kyle Tildsley.
Employee PANniversaries:
Happy PANniversary to our wonderful employees!
March:
Gary Torpey – 8 years
Charlie Magliato – 2 years
April
Erica Burns – 8 years
Ani Jigarjian – 3 years
Kristin Conforti – 2 years
May
Joel Richman – 11 years
Jodie Wertheim – 8 years
Cathy Rogers – 5 years
Susan Forshner – 3 years
A.J. Gosselin – 1 year
Ronnie DelliColli – 13 years
June
Emily Trevallion – 4 years
Shannon Costello – 3 years
Adam Novak – 2 years
Marianna Pinner – 1 year
July
Carrie Callahan – 10 years
Kim Baker – 6 years
Client PANniversaries:
Happy PANniversary to our fabulous clients!
March
Bus-Tech – 6 years
North Plains – 3 years
Dow Jones – 2 years
April
Mirror-Image – 3 years
May
NorthStar Moving – 4 years
Lexalytics – 2 years
iZUP – 1 year
June
Milton Hospital – 3 years
Acquia – 1 year
BigMachines – 1 year
Tiffany & Co. – 1 year
July
Doncasters – 4 years
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PAN News & Recent Events
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PAN celebrated St. Patrick's day with treats, cheer and lots of green!
A Night Out at Fenway
As a thank you for their hard work, PAN's Account Managers were treated to a night at Fenway Park, on May 6, 2010. Our Account Managers watched our Boston Red Sox beat the Los Angeles Angels, 11-6!
Associate George Thomas and Account Manager Annie Perkins cross the finish line at the Health Walk.
Milton Hospital's Community Health Walk
Annie Perkins and George Thomas were on hand to support PAN client Milton Hospital's First Annual Community Health Walk. Funds raised by participating in the 5k walk went towards funding mini-health initiatives in the local communities.
Going Green on the Green
PAN Communications supports the Boys and Girls Club of Lawrence. Recently, we reached out to local media to drive awareness and attendance at the annual golf outing and auction. One of the fun events was a helicopter golf ball drop raffle. We received front page coverage in the Eagle-Tribune and are looking forward to another story to be published in the The Boston Globe. Our own Mark Nardone participated in the golf event. The event was sold out and they raised $11,000 on the golf ball drop alone!
The PAN softball team
The PAN softball team made their debut on Tuesday, July 20 against Racepoint Group. The weather was beautiful, and both teams had a blast!
PAN’s Summer Outing!
Our 15th Summer Outing was held at Ragged Neck, Rye Beach on Friday, June 25, 2010 and to say that we had fun was an understatement. Our theme this year was “The Jersey Shore” and the spoofs were endless. We enjoyed a gorgeous Summer day with games, great food and even better company!
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