PAN COMMUNICATIONS NAMED NORTH AMERICAN AGENCY OF RECORD FOR PEGASYSTEMS

Andover, Mass. – June 16, 2009 - PAN Communications, a mid-sized public relations firm specializing in technology, consumer and professional services, today announced that it has been named the North American agency of record for Pegasystems (NASDAQ:PEGA), the leader in Business Process Management (BPM) software solutions. PAN was selected for its capabilities in media relations, thought-leadership, vertical markets and social media.

Pegasystems helps the world’s largest organizations achieve new levels of agility, competitiveness and innovation with its patented Build for Change® technology. The latest generation of Pegasystems' industry-leading solution is a comprehensive process management suite used by Fortune 500 companies to break down silos and build new, agile enterprise-wide business processes.

As an agency of record for Pegasystems, PAN will help increase the company’s presence with business press as well as high-level IT and vertical media. A sampling of other programs PAN will assist with include news generation, thought leadership campaigns, speaking and awards opportunities, and support for social media activities.

“We needed an agency partner that could help us expand the growing market recognition that Pegasystems is a new disruptive technology that is changing the face of the software market. The PAN team was able to appreciate our vision and demonstrate a strong mix of tactical know how and creative ideas,” said Brian Callahan, Director of Marketing Communications at Pegasystems. “The early results have been quite positive, and we look forward to continuing the momentum to further increase awareness around the Pegasystems brand as this relationship moves forward.”

Exercising PAN’s capabilities and Pegasystems’ desire to further its presence within the business press, PAN has already secured a handful of impressive coverage including two recent pieces of coverage in Investor’s Business Daily and CFO.

“Pegasystems is in a unique position to take the market by storm,” said Mark C. Nardone, executive vice president of PAN Communications. “The company is well-established, with a 26-year history, has an extraordinary executive team with proven leaders and a technology that is absolutely vital to any organization looking to streamline business processes and customer interactions. The combination of Pegasystems’ strong value proposition and PAN’s ability to deliver results and keep things fresh are a perfect match and will lead to a successful, mutually beneficial relationship.”