Contact:
Ani Bardakjian
PAN Communications
978-474-1900
[email protected]
ARIBA SELECTS PAN COMMUNICATIONS AS AGENCY OF RECORD
Blended Thought Leadership PR program to Provide Greater Awareness Around Company’s Spend Management Solutions
Andover, Mass. – March 25, 2009 - PAN Communications, a mid-sized public relations firm specializing in technology, consumer and professional services, today announced that it has been named the agency of record for Ariba, the leading provider of on demand spend management solutions.
PAN will focus on media & analyst relations and will help Ariba achieve greater visibility in the national business press and horizontal tier-one tech press. Together, PAN and Ariba will build a strategic program that will support the company’s leadership position in the growing spend management market and align their solutions to the driving need in the industry. The program will position Ariba experts as go-to resources for companies looking to analyze, understand and manage their corporate spending to achieve increased cost savings and business process efficiency.
The PAN team has already hit the ground running by securing a number of business press opportunities for the company, including a recent hit in Forbes.com and an interview with Fox Business News.
“First off, we are thrilled to be selected AOR for Ariba and to be working with such a well known and respected leader in their industry,” said Mark C. Nardone, executive vice president of PAN Communications. “Organizations across any market must realize that this is a mission critical need-to-have solution that will only help reduce costs and improve operational efficiency. Our team was selected to support that business benefit and timed with the current business conditions – we couldn’t ask for a bigger opportunity.”
Ariba applications currently operate on nearly four million desktops around the world. Their solutions and rapidly scalable Ariba Supplier Network enable global industry leaders to greatly increase their competitive advantage. More than 1,000 companies, including more than half of the companies on the Fortune 500, use Ariba solutions to manage their spend from sourcing and orders through invoicing and payment.