PAN Communications to Brew New Business and Sales for Specialty Coffee Franchise

Andover, Mass. – December 3, 2007 – Cuppy’s Coffee, Smoothies & More, Inc., a rapidly growing specialty coffee and smoothie franchise business, announced today it has selected the award-winning public relations firm, PAN Communications, to spearhead an aggressive PR program promoting the company’s award-winning beverages, exceptional franchise opportunities, unique personnel benefits and executive leadership.

“We were very impressed with PAN Communications’ solid track record of nailing national PR programs for brand names within the beverage industry,” said Doug Hibbing, president of Cuppy’s Coffee, Smoothies & More, Inc. “The agency brings tremendous energy and passion to the table and we look forward to embarking on several major PR initiatives in 2008 to support our existing franchisees and the continued success of our business.”

Cuppy’s Coffee has achieved noteworthy success, primarily through word-of-mouth about its exemplary beverages, food, and franchise opportunities. Cuppy’s Coffee hired PAN Communications to secure its position as one of the fastest growing franchises and an international leader in the coffee industry. The firm will introduce consumers to the unique Cuppy’s Coffee, Smoothies & More experience and educate the business community about the company’s successful franchise model and plans for further expansion in 2008.

“We are absolutely thrilled to represent Cuppy’s at this exciting stage in their growth and expansion,” said Philip Nardone, Jr., president and founder of PAN Communications. “Cuppy’s Coffee is all about fabulous, high quality products and an unprecedented consumer experience. The PAN team looks forward to building a successful partnership with the Cuppy’s Coffee management team as well as all of the individual Cuppy’s Coffee franchisees to spread the word about this amazing, up and coming brand in the specialty coffee market."

Next month PAN will be releasing Cuppy’s Coffee impressive growth statistics in 2007 with a year-end business expansion announcement