PAN COMMUNICATIONS SELECTED TO DRIVE PRESENCE OF LEADING GLOBAL PROVIDER OF CREATIVE AND CUSTOMIZED MEDIA SOLUTIONS

Andover, Mass. – June 18, 2007 – PAN Communications, a mid-sized public relations firm specializing in technology, consumer goods and professional services, today announced that PlayNetwork (www.playnetwork.com), provider of customized in-store entertainment solutions for retail, restaurant, and hospitality environments, has chosen the agency to lead its public relations and brand identity initiatives.

PAN Communications will conduct a full public relations campaign for PlayNetwork. The campaign will focus on service launches, major customer announcements and supporting PR activities, as well as a thought leadership program which will include speaking opportunities, awards and bylines to increase visibility and brand awareness. Media and analyst relations will also be a strong initiative.

“PAN Communications’ experience with technology, especially their focus on business-to-business stood out,” said Jim Wessels, executive vice president, operations, PlayNetwork. “Our nationwide search for a PR firm started with ten companies but was narrowed down to two very quickly. The PAN Communications team showed us that they’re capable, and their established track record reflects this. We liked the team and ideas that they presented us with, they were prepared and they did their research. From an internal standpoint, PAN Communications’ focus on culture and values impressed us, and is in good alignment with PlayNetwork’s Guiding Principles.”

“Our in-depth knowledge within the professional services and technology markets have always differentiated PAN Communications and continue to do so, as evidenced by this win,” said Philip A. Nardone, Jr., president of PAN Communications. “PlayNetwork approached PAN Communications because of our twelve year track record along with our reputation in understanding technology and cultural trends. PlayNetwork provides quality and cutting-edge media services, making them a leader in their niche, and we are eager to create a campaign that will deliver superior results.”