Contact:
Ani Bardakjian
PAN Communications
978-474-1900
[email protected]
THREE NEW CLIENTS IN CONSUMER AND PROFESSIONAL SERVICES SECTORS SELECT PAN AS AGENCY OF RECORD
PAN Communications experiences outstanding growth in diverse markets
Andover, Mass. – December 5, 2006 – PAN Communications, an award-winning high-impact public relations firm, today announced that three organizations—Maui Beverages, International Planning Group, Ltd., and Gevity HR, Inc. (NASDAQ: GVHR) have selected PAN to lead their public relations programs.
Maui Beverages, maker of high quality, real fruit smoothies and cocktail mixers, selected the agency to run an ambitious public relations campaign as it extends its product line and launches new products. PAN’s expertise in the beverage market and its passion for PR were primary drivers of Maui Beverages’ decision to work with the firm. The agency brings extensive experience in the food and beverage industry, including its work for Nantucket Nectars, whose young owners are now known throughout the country as “the Juice Guys”. PAN will secure high-impact coverage and will counsel Maui Beverages on the development of brand identity, positioning and key messaging. “We were very impressed with PAN’s novel approach to its PR campaign for Nantucket Nectars,” said Alan Williams, co-founder of Maui Beverages. “I think they’ll do an outstanding job capturing the unique style that our brand embodies.”
International Planning Group, a leading international life insurance sales organization serving high-net worth individuals and multinational corporations worldwide, sought out PAN because of the agency’s strong professional services experience. The PAN team will conduct national and international media outreach as well as the generation of thought provoking bylines and press releases to gain exposure for the firm in key markets and to position the executive team’s thought leaders in the wealth structuring and transfer planning market.
Gevity, the leading provider of a comprehensive employment management solution, chose PAN based on its deep history and passion for the human capital market. After a rigorous vetting of more than 15 PR agencies, Gevity tapped PAN as its PR counsel. The agency will help Gevity shape initiatives ranging from internal and external communications to media relations.
“PAN stood out because of its intelligence and enthusiasm for the craft of PR,” said Dan Shirra, vice president of marketing at Gevity. “I’m confident they will deliver outstanding results and help us to elevate our position in maximizing people and performance.”
“It’s always exciting to have new companies join our client roster,” said Phil Nardone, president of PAN Communications. “We’re very excited to work with these innovative firms to expand mindshare and brand identity within their respective markets. Our staff brings intimate knowledge of each of these industries and plans to bring its longstanding media relationships and market expertise to bear to take these PR programs to the next level.”