Contact:
Ani Bardakjian
PAN Communications
978-474-1900
abardakjian@pancomm.com

LEADING INTERNATIONAL PRECISION MANUFACTURER SELECTS PAN COMMUNICATIONS TO DRIVE ITS U.S. BRAND PRESENCE

PAN Leverages Manufacturing PR Expertise to Promote New Client

Andover, Mass. – August 22, 2006 - PAN Communications, an award-winning public relations firm, today announced that the Doncasters Group (www.doncasters.com), a leading international engineering group, has chosen PAN to spearhead its U.S. public relations and brand identity initiatives. The agency will raise the Doncasters Group’s profile in the United States, support the company’s nine U.S. sites, and build its position within four global market sectors: aerospace, medical orthopaedic, industrial gas turbine, and turbocharger industries.

PAN will conduct an official U.S. launch program supported by national press release distribution, an aggressive media outreach campaign, and thought leadership activities. The PAN team will follow up these activities with national, industry, and vertical press to generate prominent coverage long after the company’s U.S. introduction.

After a rigorous RFP process, PAN was selected from a field of five finalists. “We were impressed with PAN’s experience launching U.K. and European companies in the U.S.,” said Malcolm Gough, group sales & marketing director for the Doncasters Group. “The PAN team’s knowledge of the manufacturing space, enthusiasm for our business, and alliances with key media and analyst contacts, coupled with its creative approach to PR, will serve us well.”

“This is a great win for PAN Communications and a credit to our extensive expertise in partnering with international companies to establish a strong brand presence in the U.S. that supports the company’s global objectives,” said Philip A. Nardone, president and founder of PAN Communications. “As a leading company in each of its key markets, the Doncasters Group has a great story to tell. We look forward to working with Doncasters and its European PR partner, Armadillo, to extend the brand in the U.S.”