INCISIVE MEDIA PLC NAMES PAN AGENCY OF RECORD FOR SEARCH ENGINE STRATEGIES SHOWS

Andover, Mass. – July 24, 2006 - PAN Communications, an award-winning public relations firm, today announced that it was chosen by business information provider Incisive Media PLC as agency of record for Search Engine Strategies (SES) Conference and Expo (www.searchenginestrategies.com), a series of premier events for search engine marketing and optimization. In addition, PAN will also represent Incisive's ClickZ Network including the online properties ClickZ (www.clickz.com) and SearchEngineWatch (www.searchenginewatch.com).

“At our New York SES show in February, PAN impressed us with their media savvy and ability to deliver high impact results,” said Tim Walsh, commercial director of Incisive Media, organizers of the Search Engine Strategies shows. “This was the key catalyst for our decision to retain PAN long term.”

At the same time, PAN has been retained by Genalytics, a supplier of advanced business analytics software that helps direct marketers and data analysts better target customers, discover new market opportunities, manage risk and detect fraud. The company serves businesses in the retail, non-profit, franchise and financial industries.

“PAN has a successful track record of delivering impressive results for marketing services related clients, such as PubSub, iPhrase and OneSource,” said Philip A. Nardone, PAN’s president and founder. “Incisive Media and Genalytics recognized that PAN had the expertise, relationships and proven results to help propel their businesses forward and that’s exactly what we plan to do.”

PAN will represent four major upcoming SES conferences: Miami in July, San Jose in August, Chicago in December and New York City in February 2007.