PAN WINS THREE ADDITIONAL SEARCH TECHNOLOGY CLIENTS

Andover, Mass. – February 23, 2006 -PAN Communications, an award-winning public relations firm, today announced that it has secured three new search technology clients. Most recently, the firm was chosen by business information provider Incisive Media to lead the public relations efforts for Search Engine Strategies, the premier search engine marketing event in New York. In addition, Prefound, a provider of social search technology, and UpSNAP, a developer of mobile search technology, singled out PAN to drive media, analyst and overall consumer visibility.

“The PAN team has a deep insight into the ever-changing search landscape,” Tim Walsh, vice president of Incisive Media, organizers of the Search Engine Strategies show. “This expertise, combined with the team’s enthusiasm, PR savvy, and trade show support made the firm the obvious choice for our premier search event.”

In addition to representing the Search Engine Strategies Show, PAN will be exhibiting at booth #119 in the Rhinelander Gallery.

PAN has a successful history of producing impressive results for search clients the likes of iPhrase Technology (enterprise search), ImpaQt (search optimization), PubSub (prospective and blog search), ZoomInfo (people search) ExpeSite (expert search) and OneSource (business information).

“Our team has long represented leaders in the search market,” said Philip A. Nardone, Jr., president of PAN Communications. “We have a deep understanding of the trends and technologies involved in this niche industry. We’re very pleased that our profound understanding of the evolving search landscape market is of value to our new and existing clients.”

New PAN search industry clients include:

Search Engine Strategies Conference & Exposition & Incisive Media

This premier search engine marketing event kicks off February 27, 2006, at the Hilton New York. Highlights of the four-day event include a keynote address by Barry Diller, Chairman & CEO, IAC/InterActiveCorp and Chairman of Expedia, Inc. The world's most notable search industry gurus and entrepreneurs will share the latest thinking in privacy issues, search engine marketing strategy, search behavior, podcast search, ad agencies and search, search and phone calls, website development, creative innovation, and more. Incisive Media is a fast growing specialist business information provider operating in eight core markets, financial risk management, retail investment, private equity, insurance, mortgage, capital markets, financial IT and photographic. The Group delivers key information to defined target audiences across a variety of platforms including magazines, conferences and exhibitions, websites, newsletters and databases. Incisive Media is focused on leading markets, building new and innovative products and developing strong partnerships with clients. Incisive Media’s market-leading brands include Risk, Investment Week, Post Magazine, Your Mortgage, Waters and Bloomberg Money.

Prefound

This Lexington, Kentucky-based firm develops web tools that make it easy to run through search results faster and easier than ever before. PreFound is based on the popular premise that communities of knowledgeable, interested people can identify relevant sites with greater precision than a traditional search engine. The company’s community-oriented search engine lets people find, tag, and share information, including multimedia such as video, MP3, and podcasts, with each other.

Upsnap

UpSNAP, Inc. (OTC: UPSN.OB) is the leader in mobile search and live mobile entertainment. With a rich library of branded multimedia content and true mobile search technology, UpSNAP addresses the unique challenges of providing a usable and functional mobile content solution. UpSNAP's patent-pending technology combines wireless search, a VoIP call-connect platform, and streaming audio technology, to deliver free and premium services to mobile phones. UpSNAP delivers its services in SMS, WAP, J2ME, and BREW formats and each can be licensed by wireless carriers, service providers and content providers who wish to incorporate text and streaming audio capabilities into their existing product and service offerings.