PAN Represents Next Fashion Must-Have: Wearable Technology

Andover, Mass. – Nov. 16, 2005 –UK-based Eleksen Ltd., a top developer and manufacturer of smart fabrics touchpads for human interface design used in a growing range of consumer products, has selected PAN Communications as its agency of record to launch their cutting-edge products in North America. Eleksen will tap PAN’s unique blend of expertise in both technology and fashion/consumer public relations as it unveils unique wearable technology fashions. Since 1998, Eleksen has furthered a myriad of innovative product developments by researching, developing and licensing soft, intelligent fabric solutions. “We selected PAN because they have the passion, experience and relationships Eleksen needs to be successful for our North American debut into the large US market for consumer devices and wearables,” said John Collins, Eleksen’s vice president of marketing and business development. “We have a lot of great news ‘in store’ as we launch a range of ElekTex® enabled products.” Recognized overseas as the number one provider of touch sensitive interactive textiles for electronics, Eleksen is the creator of ElekTex®, a unique five-layer laminate of electrically conductive materials that transforms fabric into an electronic touchpad, is now bringing its one-of-a-kind components to the North American market. The company has established alliances with companies such as Kenpo, Logitech, Orange, Johnson Controls, O’Neill, Scott E. Vest, and Spyder to provide its unique touch-sensitive touchpad solution, permitting consumers to fully control electronics via integrated sensors on wearables, such as backpacks, jackets and accessories for the iPod®. “We are truly excited to brand Eleksen in North America., drawing on our wealth of experience in both the fashion and technology worlds,” said Philip A. Nardone, Jr., president of PAN Communications. “Everyone on my staff was clamoring to work on this account, because it represents such a fun, sexy story.” One of the first items to hit select U.S. department stores this holiday season is the Kenpo Jacket for iPod, a line of outerwear designed to allow the wearer to fully control an iPod via five button icons on the left sleeve. “With the ski season around the corner, our team is going to be doing their best to make the ElekTek brand a household word,” added Nardone. “Soon, these jackets will be flying off the shelves.”