Contact:
Ani Bardakjian
PAN Communications
978-474-1900
[email protected]
LYCOS SELECTS PAN COMMUNICATIONS AS AGENCY OF RECORD
Andover, Mass. – June 6, 2005 – PAN Communications, an award-winning public relations firm specializing in technology, professional services and consumer products, today announced that Lycos, Inc.(www.lycos.com), a leading provider of search, community and technology lifestyle destinations, has retained the services of the agency.
Leveraging the firm’s deep expertise in consumer technology, PAN will provide a breadth of public relations services including messaging, executive visibility, strategic counsel and media relations designed to enhance Lycos’ brand awareness among key consumer demographics.
“As we near our 10-year anniversary, the company is very excited about the tremendous equity the Lycos brand continues to possess in the minds of customers,” said Kathy O'Reilly, director of public relations for Lycos, Inc. “PAN's great consumer technology experience will help us better align perceptions of our brand with the reality of both our current products and future direction.”
“Our unique combination of technology and consumer experience means we can secure broad coverage to meet Lycos’ need of reaching a variety of different audiences,” said Philip A. Nardone, Jr., PAN’s president and founder. “In addition, our creative approach to public relations melds well with Lycos’ brand and corporate philosophy.”
About Lycos, Inc.
Lycos, Inc. (www.lycos.com) is a wholly owned subsidiary of Daum Communications Corp., a leading Internet portal and e-commerce destination in Korea with a growing presence throughout the Asian markets. Lycos, Inc. creates and operates search, community and technology lifestyle sites including Lycos.com, Hotbot.com, Wired.com, Tripod.com, Angelfire.com and Quote.com. Other Lycos products and sites include Lycos Mail, Gamesville and GetRelevant. Lycos was acquired by Korean Daum Communications Corp. in October 2004 and has its U.S. headquarters in Waltham, Massachusetts. Daum Communications Corp. is traded on the KOSDAQ: 035720, www.daum.net.