Contact:
Ani Bardakjian
PAN Communications
978-474-1900
abardakjian@pancomm.com
PAN Communications Unveils Revitalized Corporate Web Site in Anticipation of 10th Anniversary
More Focused and Targeted Site Captures Essence of PAN Brand
Andover, Mass. - November 10, 2004 – With its 10th anniversary fast approaching, PAN Communications today unveiled the new online face of the company in the form of a revitalized corporate Web site: www.pancommunications.com. PAN partnered with client PixelMEDIA, whose creative, strategic and technical expertise was used to develop the clean design and intuitive layout of the new PAN Web site. PAN and PixelMEDIA also worked closely together to identify and incorporate defined positioning and message architecture designed to showcase PAN's focus on results that help solve clients' business problems.
"PAN is an active, energetic company that takes pride in the success of our clients and we wanted to develop a Web site that captures our services, successes and the people that make it happen," said Philip A. Nardone, Jr., PAN's founder and president. "With our tenth anniversary approaching, we felt the time was right to update the Web site to better reflect who we are as an agency; to capture the essence of PAN and create an engaging visual experience for the user, thus distinguishing us in a competitive marketplace."
The design of www.pancommunications.com is simple, colorful and stylish, allowing the user to easily find information on the agency, its capabilities and the three primary industries served - technology, consumer goods and professional services. Some of the key features include highlighted case studies that will be updated quarterly, key client media placements, accolades, PAN "after 5," as well as the addition of a client extranet.
"One of our goals for the new site was to incorporate an extranet that will provide a secure link for clients to collaborate and share information with their account teams in real time 24/7," said Mark C. Nardone, PAN's vice president of client relations. "The addition of our extranet is just one of the value-added services that we provide to our clients."
PAN will celebrate its 10th anniversary in January of 2005 and plans further marketing initiatives to coincide with that milestone.