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PicsArt, the World’s Most Popular Mobile Photo App for Android, Names PAN Communications its Agency of Record

BOSTON, Mass. PAN Communications, a public relations and digital media leader driving communications strategy for consumertechnology and healthcare industries, recently added an exciting new account to its consumer portfolio –  PicsArt, a full-featured mobile photo application that allows consumers to create, caption and share photos in real-time.

PicsArt is the only free, mobile photo editor that combines the complete functionality found in desktop design tools with easy-to-use, intuitive features that empower users to tap their inner artist. PicsArt’s clean, simple and user-friendly design enables consumers to create, caption and share their unique photo styles in real-time. PicsArt dominates the Android market for photography, with more than 30 million downloads and is growing at more than three million more downloads per month.

“PAN really understood our brand and impressed us from the beginning,” said Matt Bartelsian, strategic marketing director for PicsArt. “The team captured our brand’s key insight, which came from understanding our demographic and the objectives we need to accomplish. PicsArt is at an interesting point during its lifecycle, with tremendous opportunity for growth. We look forward to working with the PAN team as we take our business to the next level in 2013.”

PAN has been charged with strengthening positioning and messaging as well as developing traditional and social media programs.

“PicsArt is poised to become an even bigger player in the mobile photo application market and we’re thrilled to have been selected as PicsArt’s public relations partner,” said Kristin Lamas Patterson, APR and vice president of PAN’s consumer portfolio. “The PicsArt user experience is unlike anything on the market. We have some very exciting campaigns in the works, and we’re eager to help the company captivate new audiences and turn them into users by growing PicsArt’s visibility in the right places.”

About PAN Communications

With an expertise in content creation, PAN Communications is an award-winning public relations agency that utilizes all media and disciplines to increase awareness and opportunities to achieve our clients’ business objectives. As an integrated communications partner to companies that lead their industries or those that aspire to, PAN drives strategic public relations for consumer, technology and healthcare brands. For more information visit our website at www.pancommunications.com, follow us on Twitter (@PANcomm) or call 617.502.4300.

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