Boston, Mass. – December 6, 2011 – PAN Communications, one of the nation’s leading innovative public relations and digital media agencies, with deep expertise in the technology, consumer engagement, healthcare & life sciences, and professional services sectors, today announced that it has been selected as U.S. agency of record for Abicalçados, the Brazilian Footwear Industry Association, to advance the interests of Brazilian shoe manufacturers in the U.S.
The footwear manufacturers represented by Abicalçados are responsible for an annual production of approximately 890 million pairs of shoes and 143 million pairs of those are distributed globally to more than 140 different countries and generate an inward flow of US $1.5 billion in revenues. Working with established Brazilian footwear brands including Melissa, Luiza Barcelos, iPANEMAand Morenatom as well as up and coming brands like Pampili, Stéphanie Classic and Cecconello Divas, PAN will oversee development and execution of digital strategy, media relations and trade show support for Abicalçados.
“The PAN Communications team will be an integral partner for the association and its brands as we look for new ways to elevate our presence in the U.S. market,” said Cris Kopschina, International Marketing Director, Abicalçados. “The PR team at PAN has identified a digital media strategy that we are now duplicating across our country as well as in France and Italy. And, in February 2012, we will be hosting reporters from key trade and consumer lifestyle publications here in Rio de Janeiro for Carnival. We want the U.S. media to experience the intangible qualities Brazil has to offer as well as enjoy our unique and stylish shoes.”
From a consumer engagement perspective, PAN is focused on showcasing Brazil as a hot-spot for fashion and high-quality goods while introducing consumers to the numerous Brazilian brands selling in the U.S. PAN will also raise industry awareness for brands who would like to enter, or have recently entered, the U.S. market.
“As the world’s third largest producer of footwear, Brazil leads the shoe industry with its unique style and international flair,” said Jane Carpenter, vice president of consumer engagement at PAN. “We are thrilled to represent the Brazilian Footwear Industry in the U.S. and look forward to educating U.S. buyers and consumers on the quality and appeal of Brazilian footwear.”
PAN has a long-standing track record of success in the fashion world representing such well-respected international brands as David Yurman, Cole Haan and Tiffany & Co.
Communications initiatives cross more marketing channels than ever before – traditional and digital media all play a role in successful campaigns. With an expertise in content creation, PAN Communications is an award-winning public relations agency that utilizes all media and disciplines to increase awareness and opportunities that impact our clients’ bottom line. As an integrated communications partner to companies that lead their industries or those that aspire to, PAN delivers strategic, high-impact public relations across technology, consumer engagement, healthcare & life sciences and professional services brands. For more information visit our website at www.pancommunications.com or call 617-502-4300.