PAN Communications, an integrated public relations, content marketing and digital media agency for the technology, consumer and healthcare industries, has been named agency of record for the ad:tech conference, an interactive advertising and technology conference and exhibition.

ad:tech is a thought leader for the marketing industry and a trusted brand among conferences in the space. Ten annual events around the world focus on attendee education through keynote speakers, topic-driven panels and workshops. These events also showcase the latest products and services to help implement new knowledge and ideas. PAN is tasked with increasing show engagement with attendees, elevating brand awareness to potential audiences and strengthening relationships with core media. The team will develop sharable content, manage social channels, and build out media and influencer relations in correlation with upcoming events in New York City and San Francisco.

“I’m confident that our efforts with PAN will grow ad:tech’s opportunities with potential exhibitors, attendees and press on a local and global scale,” said Kimberly Dunn, marketing director for ad:tech. “Our work stretches far beyond the conference, and PAN understands the need for detailed planning, creative execution and effective measurement.”

“ad:tech is a staple event to the advertising and marketing industries and a dream client to support,” said Philip A. Nardone, Jr., president of PAN Communications. “We have built a solid stable of clients in the marketing services sector over the past ten years and becoming the agency of record for ad:tech further validates our leadership role in the space. We look forward to leveraging our unique set of services and relationships to grow the event even further.”

Press release distributed through BusinessWire.