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PAN Communications Kicks off 2010 With a Strong First Quarter

Andover, Mass. – April 13, 2010 – PAN Communications, a mid-sized public relations firm focusing on technologyconsumer and professional services, today announced strong first quarter results with client wins and organic growth across all three portfolios.

The firm’s internal client growth is due in part to the growing demand for social media services, such as digital branding platforms (the latest example being the creation of Novell’s portal); in addition, client Schakra grew its program by adding the corporate entity to PAN’s work for its consumer product (GoGoStat.com). The firm has also experienced program budget increases, and has welcomed back “boomerang” clients after experiencing a trying economic period.

“We experienced a solid first quarter of business and continue to witness some positive signs across the agency as companies look to reinvigorate their brands with blended communication programs,” said Mark C. Nardone, executive vice president of PAN Communications. “Aside from a growing number of new clients, we are thrilled by the organic growth and continue to focus on what matters most – creativity, understanding our client’s customers and effectively communicating that value to the key decision makers driving their business – across all media. This focus has paid off and resulted in qualified lead generation and revenue growth opportunities for our clients in several targeted markets.”

PAN will provide strategic guidance and public relations support for these new clients, including media relations, social media, messaging, thought leadership, awards and rankings, industry analyst relationships, speaking engagements and measurement.

The firm’s client wins encompass all three of its portfolios and include:

  • HP Hood, social media program for BeSimplySmart.com, Lynnfield, Mass. – Hood® Simply Smart® Milk in partnership with Chris Evert offers tennis tips, recipes and other ideas for a healthy lifestyle at www.BeSimplySmart.com;
  • Crowe Paradis Services Corporation (“CPSC”), North Reading, Mass. – CPSC is a results-driven Medicare compliance firm addressing the broad spectrum of legal and clinical issues facing insurance companies, third-party administrators and Fortune 1000 corporations today;
  • Aquire, Irving, Texas – From organizational charting and reporting to reorganizations, mergers and succession planning, Aquire provides easy-to-use tools that increase information visibility, expedite decision making and streamline HR activities;
  • mopay, Palo Alto, Calif. – mopay is one of the world’s leading solutions for network provider-based billing of small amounts;
  • ShopVisible, Atlanta, Ga. – ShopVisible is an on-demand eCommerce solution provider that delivers tools and services designed to streamline and advance retailers’ online businesses;
  • Terra Technology, Norwalk, Conn. – Terra Technology is the most-trusted provider of demand sensing and inventory optimization software for consumer products companies;
  • Yankee Barn Homes, Grantham, N.H. – Yankee Barn Homes is a designer and builder of custom post & beam homes nationwide. Their prefabricated approach to building allows customers to design and build a custom home with all the latest energy efficient options.

PAN also made enhancements to its website, including a “live chat” feature, where prospects can interact with agency executives in real time. PAN is one of the first firms to add this communication medium to its website.

About PAN Communications

The world of public relations has changed. Communications initiatives cross more marketing channels than ever before. Some call it World 2.0. We call it business as usual. PAN Communications is an award winning public relations agency that utilizes all media and disciplines to increase awareness and opportunities that impact our clients’ bottom line. As an integrated communications partner to companies that lead their industries or those that aspire to, PAN delivers strategic, high-impact results across technology, professional services and consumer brands. For more information on how PAN can help your business, visit our website at www.pancommunications.com or call 978-474-1900.

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