PAN Communications, an integrated public relations, content marketing and digital media agency for the consumer, technology and healthcare industries, has hired Mark Malinowski as Vice President/Group Director over the agency’s growing consumer PR practice.
Mark joins PAN after 25 years of work with Boston, New York, and Los Angeles agency groups. He has experience managing integrated brand communications for major global brands in the food & beverage, retail, apparel and consumer packaged goods spaces. Some past clients include: Yoplait, Levi Strauss & Co., Ben & Jerry’s, Green Mountain Coffee, Puma, Timberland, Este Lauder, L’Oreal, IKEA, Callaway Golf, Dyson, Weight Watchers, Purina, General Mills and The Body Shop.
“Mark is considered to be among the very best in the business and we are thrilled to welcome him to the agency,” said Philip A. Nardone, Jr., president and founder of PAN Communications. “I know the entire consumer PR team and client base will benefit from his insights, counsel and leadership. Overseeing a range of clients such as Travelers, Tiffany & Co. and Hood, Malinowski will work closely with me to expand the firm’s consumer services.”
Mark has extensive experience around launches and brand marketing and is known as an exceptionally creative, passionate and talented PR practitioner. He joined Cone Communications in 2008 as a senior vice president over their brand PR team and was able to continually grow that practice with integrated programs. Mark spent much of his career at Ketchum PR where he created and launched the agency’s entertainment marketing unit, Ketchum Entertainment Marketing (KEM). Following the KEM launch, Mark built out the consumer practice in Ketchum’s New York office where he was responsible for client management.
Mark is quite influential among the media in his own right, having managed major initiatives for Ben & Jerry’s socially oriented campaigns, and has worked on client programs that have won numerous industry awards. Additionally, Mark is passionate about social issues and provides support to organizations such as the ALS Association, Massachusetts Chapter. “Bringing on someone of Mark’s talent allows us to truly compete for national consumer business,” Nardone continued.
“I am thrilled and excited to join the team at PAN in this leadership role; I believe my career has led me to this point,” said Malinowski. “The agency’s fresh approach touches on both strategy and creativity. But more than anything, I am extremely impressed by the passion of our team members. They care deeply about doing great work for our clients. This seems to be an ideal time to be joining the firm as they experience record growth across all facets of the agency.”
This release was distributed via BusinessWire.