“Jane’s a phenomenal asset for us. Her intelligence, personality, and ability to build relationships have helped put PAN’s consumer practice on the map.”

-Mark

The Agency > Team > Jane Carpenter

Vice President, Consumer Engagement Portfolio

With more than a decade of experience in developing award-winning public relations campaigns for her clients, Jane provides strategic leadership to PAN’s consumer accounts. She leads the charge in educating her clients on best practices for consumer engagement while also providing expertise on the new media landscape, the latest digital tools and channels and content creation. Jane has worked extensively with executive management teams at public and private companies to spearhead successful launches, campaigns and ongoing programs for products and services across a variety of industries including fashion, food and beverage, healthcare, education and consumer technology. Her client experience includes such well-respected national brands as HP Hood, Mars, RedPlum.com, Tiffany & Co., Travelers and Yankee Barn Homes.

Before joining PAN in 2007, Jane held management positions at Schwartz Communications and Lois Paul & Partners where she was responsible for providing strategic direction and leadership to clients in the technology and consumer sectors. Jane’s work has earned repeated recognition from the Publicity Club of New England. She holds a M.S. in Public Relations from Boston University and B.S. in Russian Studies from the University of Virginia.

Favorite Thing About PAN:

The creative energy. Everyone is truly engaged in the free-flow of ideas and sharing of knowledge. Even folks in the tech practice have great ideas for our consumer clients.

Media outlet that keeps me most informed:

The Wall Street Journal Online, USA TODAY, and Newsweek.

Perspective on PR:

Always think BIG. PR goes way beyond press releases. In the world of consumer PR it’s all about delivering your message with an unexpected approach.