“Jane’s a phenomenal asset for us. Her intelligence, personality, and ability to build relationships have helped put PAN’s consumer practice on the map.”

-Mark
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The Agency > Team > Jane Carpenter

Vice President, Consumer Portfolio

With more than ten years of experience in driving innovative PR initiatives for her clients, Jane provides creative and strategic leadership to PAN’s consumer portfolio. She has worked extensively with executive management teams at public and private companies to spearhead successful launches and ongoing campaigns for products across a variety of industries including fashion, beauty, entertainment, health, education and consumer technology. Jane’s talent for relationship building and her flair for creativity have led her to repeatedly secure coverage for her clients in the top tier consumer and business media. Before joining PAN, Jane held account management positions at Schwartz Communications and Lois Paul & Partners where she was responsible for providing strategic direction and tactical leadership to clients in the consumer sector. She began her career in the world of broadcast – a passion of hers still today – working for NBC’s “Meet the Press.” Jane holds a M.S. in Public Relations from Boston University and B.S. in Russian Studies from the University of Virginia.

Favorite Thing About PAN:

The creative energy. Everyone is truly engaged in the free-flow of ideas and sharing of knowledge. Even folks in the tech practice have great ideas for our consumer clients.

Media outlet that keeps me most informed:

The Wall Street Journal Online, USA TODAY, and Newsweek.

Perspective on PR:

Always think BIG. PR goes way beyond press releases. In the world of consumer PR it’s all about delivering your message with an unexpected approach.