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Recommended Reading

"The 18 Immutable Laws of Corporate Reputation", Ronald J. Alsop. From Enron to Major League Baseball, reputation crises have never been more widespread. A veteran Wall Street Journal authority on branding and reputation management offers eighteen ways to protect your reputation.

"The Fall of Advertising and the Rise of PR", by Al & Laura Ries. This is a new era in PR, where brands are born with publicity, not advertising.

"Now, Discover Your Strengths", Marcus Buckingham & Donald O. Clifton. Manage and develop your team to improve overall performance.