“We’ve been playing in the healthcare space for years and because of that acquired knowledge and experience in the industry, we’ve developed a team of professionals who remain cutting edge in the healthcare sector.The team at PAN Communications is creative and continuously building intelligent programs for our clients, be it to establish thought leadership or elevate their brand, product or service. PAN has a passion for healthcare, and it shows with our relationships, successes and ultimately the return our clients receive every day.”Linda Miller, Director
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Healthcare Executive Discusses Ramifications of ICD-10 Delay
PAN Account Manager Mike Sullivan talks to HealthEdge COO Ray Desrochers about the ramifications of the upcoming ICD-10 changes.
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With so much change happening in the healthcare and life sciences sectors, there are endless topics to talk and write about. Here are some of our favorites which we,
as well as our clients, recommend.
PatientKeeper®, Inc., the leading provider of physician information technology, works with hospitals and physicians to deliver solutions that drive more efficient operations and a higher standard of patient care. PatientKeeper’s unique technology provides a single, secure view of patient information coupled with comprehensive physician workflow applications while leveraging investments in back-end and specialty applications already in use. The company boasts the industry’s highest physician adoption rates and delivers solutions that ensure HITECH meaningful use criteria is met while delivering demonstrable ROI for hospitals, physician organizations and community health information exchanges alike.
PAN started working with PatientKeeper as the national conversation about healthcare reform got into full swing. PatientKeeper had its genesis as a provider of mobility software for charge capture. Since that time, the company had expanded dramatically, growing the product suite to include a robust, easy-to-use physician portal and nearly a dozen complementary workflow/productivity applications for physicians. Prior to working with PAN, the full extent of PatientKeeper’s capabilities was still not clear to the market and with the growing demand by hospitals for technology that would enable them to secure stimulus funding, clarifying the scope of their capabilities became critical. With cutting edge solutions that not only met the mandatory “meaningful use” criteria, but exceeded it, PatientKeeper needed to get the word out about its vision and new solutions.
The PAN team kicked off the program with a review of the company’s messages. After interviews with internal stakeholders as well as key customers, it was decided to revise the messages to more directly leverage the company’s vast assets. Once the messages were revised, the team began to get the word out to seed the market with product, market and business intelligence in order to separate PatientKeeper from its competitors and highlight the intersection of healthcare technology and better patient care. The team utilized a blended program of traditional and social media, targeting healthcare and IT trades, blogs and business press.
By leveraging press releases and proactive trend pitches, PAN successfully positioned PatientKeeper’s CEO, Paul Brient, as an industry luminary on the topic of meaningful use, highlighting the solutions the Company brings to healthcare:
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