P'kolino

P’kolino, LLC is a privately owned company dedicated to the development of innovative products that enhance the play experience at home. Started in 2004 by two entrepreneurs and former Babson MBA program colleagues, P’kolino creates functionally smart and playfully stylish children’s products designed to improve play at home.

The Challenge

For P’kolino’s first holiday season they wanted to make a huge splash. PAN was tasked with reaching a national consumer audience to kick-off their holiday sales. This involved gaining exposure on the national morning shows, since they reach millions of parents each day. This is easier said than done however, since hundreds of different companies a day pitch these programs on featuring their products.

The Solution

To interest the morning shows, the PAN team highlighted the unique features of P’kolino’s play products—the ability for parents to interact and play with their children, without the chaos of a living space strewn with toys.

P’kolino’s products are aesthetically pleasing, fitting into the décor of the home, offer storage space, and nurture and encourage play for both children and parents. These unique features captured the attention of the Today Show. They quickly responded to PAN’s outreach saying they loved the products and requesting that they ship samples of the products to them the very next day to include on their toy set.

The Results

Just weeks before the holiday shopping season, P’kolino was featured on the Today Show in a toy segment about parent-approved toys. Their company name and website was posted on the television screen. P’Kolino also leveraged the coverage on its website and in its e-newsletter, notifying potential and existing customers and retail stores of the program before it aired.