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Bazaarvoice: The Network Effect

Capture the attention of CMOs and advertising executives by introducing and showcasing Bazaarvoice’s capabilities within targeted trade publications.

Starting with a Bang

Position Bazaarvoice as a go-to resource for press by using a unique combination of industry insights, thought leadership and original research.


It’s rare that you come across a standout agency like PAN Communications. Earlier this year we went through a global RFP for a new PR agency and looked at several outstanding agencies. But none could compete with PAN’s experience, background, strong media relationships and overall client service. They blew us away in the RFP and have continued to impress as our agency. They literally had to hit the ground running with us. The week they started we had an important announcement AND were starting SXSW – a huge hill to climb for any new agency – yet they helped us earn coverage well beyond our expectations and arranged for some key introductory meetings during the event. One trait I respect the most about my PAN team is their honesty – they are realistic, do what they say they will and give open, honest feedback on our plans and proposals. PAN would be an asset to any company and they have earned my highest recommendation.

Andy North, Vice President, Corporate Branding & Communications, Bazaarvoice

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