Take a tried-and-true approach, an experienced team and powerful relationships to drive an effective PR campaign—that’s magic, but without the smoke and mirrors. No top hats, no rabbits. Just expertise, creativity and a broad network working together to keep your audience captivated and deliver results that defy your every expectation.
PAN’s experience across technology, consumer, healthcare and corporate PR offers you the strategic and tactical know-how to get the right results – results aligned with your business goals and bottom line. Our dynamic full service offering can be viewed below:
Establish goals that are clear, measurable and tied to specific business objectives. Define critical buyer.
Assess existing brand footprint to establish a baseline against which to measure future success.
Identify digital platforms and media channels that support goals and create a 3-month action plan.
Implement the program as a joint effort between PAN and the client.
Continually listen, measure and adjust the strategy based on results to deliver ROI specific to activities.
At PAN, digital media is not a standalone offering or a “bolt-on.”
As professional communicators, our ethos is defined by the close partnerships we foster, thought-leadership we provide and integrated programs we implement on a daily basis. Our social media methodology combines intelligence-gathering and experience to ensure that as audience behavior and digital platforms evolve, so do PAN’s communications strategies. Our digital media approach involves comprehensive strategy development that provides clients with a plan that is based directly on prioritized goals, a thorough SEO audit of a brand’s online presence, digital creative campaigns and a detailed, ongoing measurement program that allows us to analyze the results of our creative efforts and adjust accordingly. Our approach enables clients to leverage digital communications to achieve their business objectives. Whether it is enhancing brand reputation in the blogosphere, building employee support on LinkedIn or responding to customers’ concerns via Twitter, PAN Communications helps companies harness the power of digital media alongside their traditional programs.
PAN’s core digital offerings include:
Editorial content creation, placement and distribution.
Competitive Analysis & Reporting
Search Engine Optimization (SEO) website audits; competitive “Landscape” analysis reports; daily monitoring.
Strategy Development & Community Building
Development of digital strategy as part of integrated overall communications plan:
- Editorial content calendar
- Influencer engagement
- Blogger relations
- Social networks
- Community management
- Social media release
- Crisis & online reputation management
Production and distribution of media-rich assets; infographics; HTML newsletters; photography; video; podcasts; web-design.
Social Media Monitoring
Execution of robust quantitative and qualitative analysis of digital channels as part of integrated overall communications plan measurement; PANOpticSM production of clear, concise report.
Execution of tailored hour or half-day digital media “deep dive” training designed to educate and empower teams about the use of social media for their brand; emphasis on community management, responses and best-practices; customized collateral and brainstorm sessions. For more information about our integrated approach and costings, please contact us. Keep current on many of the latest digital media issues by reading our blog.
Delivery of your content can travel as far as you’d like. How do you reach an increasingly ambiguous customer who’s always on demand? Only the right messages delivered by the right channels have the power to resonate and influence behavior. PAN will show you where your stakeholders live, work and play.
PAN is here to strategically guide you at every step, from navigating murky waters to achieving that first major milestone. PAN has deep expertise with providing strategic guidance to companies of all sizes and stages of growth.
- Company Growth Phase
- Early stage
- Established/Public Companies
- Merger & Acquisition/IPO/VC
- Market, Competitive Positioning
- Identify/Capture Target Buyer-Audience
- Integrate with Brand Development
- Thought Leadership (Executive, Product & Industry)
- Strategic PR roadmap
- Crisis Communications
- Media Training
- Corporate/Product Launch
- Corporate Social Responsibility
- Reputation Management
- Brand Management
- Social Media
- Reputation Management
There’s a lot of blah blah blah out there…
How do you create and curate content that will rise above the din? PAN specializes in telling stories that cut through the noise and create buzz.
- Case Studies
- Integrated Social Media Strategy
- Content Creation
- Competitive Analysis & Reporting
- Strategy Development & Community Building
- Search Engine Optimization
- Asset Development
- Community Management
- Measurement & Insights
- Executive Level
- Op Eds
- Executive Bylines
- Keynotes, Speeches & Roundtables
- Executive Q&A
- Press & Influencer Audits
- Customer Brands/Audits
- Media/Influencer Audits
- Press Releases, Blogs, etc.
- Digital Newsroom
- Focus Groups
- Market Testing
You won’t hear them clap, but they’ll be listening.
Is the right audience listening? You typically only get one chance; be sure you’re on target. We talk to your target audience every day; whether a CMO or tech analyst, mom blogger or prolific B2B industry tweeter. We leverage trusted relationships to ensure your messages resonate and are of value. Below are key audiences we engage with regularly both offline and across all social networks:
- Prolific Bloggers
- Thought Leaders on Twitter, LinkedIn, Facebook and Pinterest
- Consumers & Brand Champions
- Conferences/Tradeshows/Event Planners
- Investors/Financial Influencers
- Media (Print, Broadcast, Radio, Digital)
- Employees & Communities at Large
Our track record speaks for itself.
No two campaigns are alike. Your objectives are unique and it’s our mission to achieve them. Below is a list of our battle-tested strategic solutions:
- Analyst Relations
- Blogger Campaigns
- Community Events
- Corporate Materials
- Creative Mailers
- Customer Engagement
- Digital Content Creation & Curation
- Event Planning & Development
- Experiential Marketing
- Guerilla PR campaigns
- Press Kits
- Digital Branding Platform (Industry Portal)
- Media Campaigns, Regional & National
- Online Giveaways & Contests
- Speakers Bureau & Training
Digital media has forever changed the traditional PR measurement paradigm. At PAN, we apply the PANopticSM method to measurement. This includes competitive analysis, audits, website analytics, SEO integration and measuring the success of a campaign.
PANopticSM is a holistic approach that combines analysis of quantitative and qualitative data (traditional and non-traditional) according to the five PANopticSM criteria: Outcomes, Prominence, Traction, Influence and Coverage.
Along each of these data points which are tracked and reported, is data-driven insight, key observations and recommendations we deliver to our clients in real-time to understand how and where their campaigns are making an impact.
The PANopticSM Process:
PANopticSM measurement occurs during each program phase and value-added outputs like data-driven insights are regularly fed back to teams.
- Obtain historic analytic and measurement data
- New client form
- Perform competitive audit
- Identify objectives & strategic opportunities
- Share salient audit data & insights
- Integrate onboarding insights into strategic plan
- Set KPIs
- Real-time analysis and reporting across all activities
- Aggregating data & analyzing results to determine program success
- Leveraging insights for augmentation and sustainment of program
Reporting salient data takes many forms and PAN can tailor to suit your specific needs. Below is an example of our suite of PANopticSM measurement offerings:
- Competitive Analysis
- Website Analysis
- Campaign Performance Audits
- Metrics Reporting
- Social Media Engagement
- Data-Driven Insights
- PR Reporting & Board of Director Packages
- Reputation Measurement/ Management
- Impressions Analyst (Digital, Print, etc.)